Marketing Strategy Manager

Credo Talent Solutions; Musaffah; On-site; AED 260,000 - 420,000; Full time

Job summary

Credo Talent Solutions in Abu Dhabi, UAE, seeks a Manager – Marketing Strategy to lead the development of the organisation’s commercial and marketing strategy for manufacturing, oil & gas, and construction sectors. You will perform comprehensive market analysis, identify industry trends, and translate insights into actionable plans working with senior leadership.

This role focuses on sustaining revenue growth and competitive positioning through data-driven decision making and cross-functional

Qualifications

• Bachelor’s degree in Marketing, Engineering, Strategic Management or related discipline.
• MBA or equivalent strategic management qualification advantageous.
• 8–10 years of relevant experience in commercial strategy or market intelligence.
• Experience in steel, metals, mining, manufacturing or related industrial sectors preferred.
• Strong ability to translate market data into actionable recommendations.
• Experience developing business cases and supporting growth initiatives.
• Experience presenting to senior leadership.

Responsibilities

• Lead market research to identify trends, opportunities and dynamics.
• Develop and present commercial strategies to senior leadership.
• Collaborate with Sales, Product Development, Finance, Supply Chain to align initiatives.
• Support external partners and RFP processes.
• Monitor implementation and effectiveness of strategies and adjust as needed.

Skills

Commercial & strategic thinking

Market research

Business case development

Market & customer analysis

Strategic planning

Analytical & problem-solving

Stakeholder management

Cross-functional collaboration

Executive communication

Relationship building

Education

Bachelor’s degree in Marketing

Engineering

Strategic Management

MBA

Job description

Manager – Marketing Strategy (Manufacturing/Oil & Gas/ Construction)

Location: Abu Dhabi, UAE

Function: Commercial – Marketing

Level: Manager

Reports to: Director – Marketing

Role Purpose

The Manager – Marketing Strategy will lead the development of the organisation’s commercial and marketing strategy through comprehensive market analysis, identification of industry trends and opportunities, and the development of actionable commercial insights.

The role will work closely with senior leadership and cross-functional teams to develop and execute strategies that support business objectives, revenue growth and competitive positioning.

The successful candidate will act as a strategic partner to the business, ensuring commercial decisions are data-driven, commercially viable and aligned with the organisation’s long-term objectives.

Key Responsibilities

Market Research & Commercial Analysis

• Lead comprehensive market research to identify industry trends, market opportunities and competitive dynamics.
• Analyse customer behaviour, market conditions, demand drivers and competitor activities.
• Translate market intelligence and data into clear commercial insights and recommendations.
• Develop and present commercial strategies and recommendations to senior leadership.
• Monitor the implementation and effectiveness of approved commercial strategies in collaboration with relevant teams.
• Maintain a strong understanding of developments across the steel, metals and broader industrial landscape.

Commercial & Marketing Strategy

• Develop the overarching framework for marketing and commercial strategies and plans.
• Identify opportunities to strengthen market positioning and support sustainable revenue growth.
• Develop targeted market segmentation strategies based on market insights and customer profiles.
• Lead the development of marketing plans, supporting campaigns and relevant industry events.
• Ensure commercial initiatives are aligned with the organisation's wider business objectives.

Business Cases & Strategic Initiatives

• Contribute to the development of the organisation's overall commercial strategy.
• Develop and support business cases for strategic investments, growth initiatives and potential M&A opportunities.
• Assess market attractiveness, commercial viability and strategic fit of new opportunities.
• Provide insights and recommendations to support long-term growth and expansion.
• Work with internal stakeholders to evaluate new markets, customer segments and commercial opportunities.

Cross-Functional Collaboration

• Work closely with Sales, Product Development, Finance, Supply Chain and other relevant functions to ensure alignment between commercial strategy and operational priorities.
• Act as a liaison between different business functions to support the effective execution of commercial initiatives.
• Translate complex market and commercial information into clear recommendations for non-technical stakeholders.
• Build strong relationships with internal stakeholders, customers and relevant external industry partners.
• Support stakeholder alignment and buy-in for strategic commercial initiatives.

External Partners & Market Support

• Support the development of RFPs and the selection of external vendors and third-party partners.
• Support negotiations and agreement of appropriate commercial and contractual terms.
• Manage relationships with relevant external market research, advisory and commercial partners where required.

Qualifications

• Bachelor’s degree in Marketing, Engineering, Strategic Management or a related discipline.
• MBA or equivalent strategic management qualification would be advantageous.

Professional Experience

• 8–10 years of relevant experience in commercial strategy, management consulting, market intelligence, business analysis or a related strategic role.
• Previous experience in strategic or commercial management within the steel industry is highly desirable.
• Candidates from metals, mining, manufacturing or other closely related industrial sectors may also be considered where they have strong commercial and market strategy exposure.
• Strong experience conducting market analysis and translating findings into commercial recommendations.
• Experience developing business cases and supporting strategic growth initiatives.
• Exposure to senior leadership and the ability to present complex commercial recommendations clearly.

Key Skills & Competencies

• Commercial and strategic thinking
• Market research and competitive intelligence
• Business case development
• Market and customer analysis
• Strategic planning
• Strong analytical and problem-solving capability
• Stakeholder management
• Cross-functional collaboration
• Executive-level communication and presentation skills
• Ability to translate complex data into actionable commercial recommendations
• Strong networking and relationship-building skills
• Accountability and ownership

Key Measures of Success

Success in the role will be measured through:

• Effective implementation of commercial strategies.
• Contribution to growth in market share.
• Positive contribution to EBITDA and overall commercial performance.
• Quality and effectiveness of market insights provided to leadership.
• Successful execution of strategic commercial initiatives.