Marketing Strategist

Remotedxb; Dubai; On-site; AED 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare benefits available from day

Vision and dental coverage

Benefits for domestic partners

Job summary

Geisinger is seeking a senior marketing strategist to plan, research, and execute comprehensive marketing and digital engagement strategies. You will lead cross-functional teams of marketing and communications experts to implement tactical plans and advise leadership on opportunities based on market needs.

Responsibilities include monitoring industry trends, reporting on metrics like leads and web traffic, and steering initiatives to improve conversions.

Qualifications

• Bachelor's degree required.
• At least 5 years of related work experience.
• Strong analytical and critical thinking skills.
• Proficient with computers and organized.

Responsibilities

• Develop marketing and digital engagement strategies.
• Lead cross-functional teams to implement plans.
• Identify opportunities based on market needs.
• Monitor industry trends to inform strategy.
• Track leads, conversions, and web traffic.
• Advise internal stakeholders and leadership.

Skills

Analytical thinking

Critical thinking

Computer literacy

Organizational skills

Education

Bachelor's Degree

Job description

Responsibilities

• Plan, research, and perform analysis to develop comprehensive marketing and digital engagement strategies
• Lead cross-functional teams of marketing and communications experts to implement tactical plans
• Identify and recommend audience and service opportunities based on market needs
• Monitor industry trends and competitive environments to inform strategy
• Track and report outcome metrics such as leads, conversions, and web traffic
• Act as a trusted advisor to internal stakeholders and leadership

Requirements

• Bachelor's Degree (Required)
• Minimum of 5 years of related work experience
• Strong analytical and critical thinking skills
• Proficiency in computer literacy and organization

Benefits

• Healthcare benefits available from day one
• Vision and dental coverage
• Benefits for domestic partners

About the Company

Geisinger is a major healthcare system serving over 1 million people, including nine hospital campuses, a research center, and a medical school.