Marketing Manager

Remotedxb; Dubai; On-site; AED 220,000 - 320,000; Full time

Job summary

Geisinger seeks an experienced marketing professional to develop and implement innovative brand and marketing plans that align with strategic goals in the Dubai market. You will plan campaigns for Geisinger Health Plan audiences, gather data from campaigns and surveys, and translate insights for leadership decisions.

You will ensure messaging strengthens brand standards, identify opportunities or threats, and manage external vendors such as PR agencies and media planners.

Qualifications

• Bachelor's degree required.
• Minimum of 5 years of related work experience.
• Strong relationship-building, critical thinking, and project management skills.
• Ability to mentor and organize functions effectively.

Responsibilities

• Develop and implement innovative brand and marketing plans to support strategic goals.
• Plan and execute strategies, budgets, and programs for Geisinger Health Plan audiences.
• Gather and interpret primary data from campaigns, surveys, and focus groups to inform leadership decisions.
• Ensure messaging increases awareness of organizational priorities and maintains brand standards.
• Identify strategic opportunities or threats and develop proactive internal communications.
• Track and report return on investment (ROI) using engagement and interactivity metrics.
• Manage external vendors including PR agencies, consultants, and media planners.

Skills

Relationship Building

Critical Thinking

Project Management

Mentoring

Education

Bachelor's Degree

Job description

Responsibilities

• Develop and implement innovative brand and marketing plans to support strategic goals
• Plan and execute strategies, budgets, and programs for Geisinger Health Plan audiences
• Gather and interpret primary data from campaigns, surveys, and focus groups to inform leadership decisions
• Ensure messaging increases awareness of organizational priorities and maintains brand standards
• Identify strategic opportunities or threats and develop proactive internal communications
• Track and report return on investment (ROI) using engagement and interactivity metrics
• Manage external vendors including PR agencies, consultants, and media planners

Requirements

• Bachelor's Degree
• Minimum of 5 years of related work experience
• Strong skills in relationship building, critical thinking, and project management
• Ability to mentor and organize functions effectively

Preferred Qualifications

• Minimum of 1 year of managerial or supervisory experience

Benefits

• Healthcare benefits including vision and dental from day one
• Benefits for domestic partners
• Collaborative and collegial work environment

About the Company

Geisinger is a healthcare system serving over 1 million people, comprising nine hospital campuses, a 550,000-member health plan, two research centers, and the Geisinger Commonwealth School of Medicine.