Marketing Specialist – HR Tech Abu Dhabi

Agriconnect; Abu Dhabi; Hybrid; AED 120,000 - 210,000; Full time

Benefits offered by this job

Hybrid work pattern

Job summary

Arc Network is launching HR Tech Abu Dhabi and seeks a Marketing Specialist to drive the event's brand and audience. You will own campaigns, content, and digital marketing, partnering with the portfolio team to generate registrations and high-quality leads.

You will work in a hybrid Abu Dhabi setup, coordinating with cross-functional teams to deliver on-brand marketing, localization, and post-event analysis.

Qualifications

• 1–3 years in marketing, ideally events/B2B.
• Experience with MENA markets.
• Fluent English; Arabic strongly preferred.
• Familiarity with digital marketing tools (email platforms, GA).
• CRM/registration platforms (Salesforce, Cvent, Eventbrite).
• Basic design tools (Canva, Adobe Creative Suite).
• Excel/Google Sheets for reporting.
• Familiarity with WordPress/CMS for event microsites.

Responsibilities

• Lead marketing for HR Tech Abu Dhabi event launch.
• Develop targeted campaigns to attract exhibitors, sponsors, partners and attendees.
• Create event collateral, social posts, emails, and show guides.
• Manage paid digital campaigns: PPC, paid social, display ads.
• Oversee social activity to grow awareness and audience.
• Segment lists and build persona campaigns in the CRM.
• Ensure event sites and registration journeys convert well.
• Coordinate with partners, media, and government entities.
• Provide on-site marketing support and post-event reporting.
• Coordinate multilingual content (Arabic/English).

Skills

Event marketing

Campaign management

Content creation

Digital advertising

CRM management

Analytics

Project management

Bilingual English/Arabic

WordPress/CMS

Design tools (Canva/Adobe)

Tools

Salesforce

Cvent

Eventbrite

Google Analytics

Canva

Adobe Creative Suite

Photoshop

InDesign

WordPress

Job description

About Arc

Arc is a dynamic B2B events, data, and media platform redefining the way professionals connect and grow. With a portfolio of over 150 annual events and industry-leading content platforms, we empower communities in HR technology, agriculture and food, financial services, investing, and education technology.

Location:Abu Dhabi, UAEHybrid working pattern

About the Role

An exciting opportunity has opened atArc Network for a Marketing Specialist to play a key role in the launch ofHR Tech Abu Dhabi.

Arc Network connects business communities wherever, whenever and however people need to come together to meet, network, learn and grow their businesses. The businessoperatesa portfolio of leading events, mediabrandsand communities across a range of industries and markets.

HR Tech Abu Dhabiwill bring together senior HR, People, Talent and Technology leaders with the innovators, solution providers and organisations shaping the future of work. The event will explore the rapidly evolving world of HR technology, AI, workforce transformation, employeeexperienceand digital workplaces.

This is a particularly exciting opportunity as the successful candidate will be joining the team at thelaunch stage of a new event in Abu Dhabi, with the opportunity to help establish the brand, build its audience and shape its marketing strategy from the outset.

TheSeniorMarketing Manager willbe responsible forleading the marketing of HR Tech Abu Dhabi's event launch. Candidates will require aspecial mix of strategic and tactical skills to be successful.

Working closely with thePortfolio Director, commercial team, content,operationsand wider marketing function, you will develop campaigns that build awareness, driveregistrationsand generate high-quality commercial leads.

You will need to be proactive, commercially minded, organised and target driven, with the ability to work at pace and take ownership of campaigns frominitialconcept through to delivery.

This role willsuit an experienced eventsmarketerwho enjoys building brands and audiences and is excited by the opportunity to help launch a major new HR technology event in the Abu Dhabi market.

Key Responsibilities

• Event marketing: Develop targeted campaigns to attract exhibitors, sponsors,partnersand attendees to HR Tech Abu Dhabi

• Content creation: Collaborate on development of event collateral, social posts, email newsletters, and show guides

• Digital marketing: Support the development and management of paid digital campaigns, including PPC, paid social and display advertising

• Social Media: Manage social activity, particularly LinkedIn, to build awareness,engagementand audience growth

• CRM & database management: segment lists, manage registration data, and build persona campaigns

• Website Management: Ensure event sites, landing pages, registrationjourneysand marketing collateral are current,accurateand optimised for conversion

• Partnership & media coordination: liaise with media partners, associations, government entities, etc
• On-site support: event-day marketing execution, photography/content capture
• Post-event: performance reporting, follow-up campaigns, post-show surveys
• Multilingual content coordination: Arabic/English campaign localization

Experience Required

• 1–3 years in marketing, ideally within events, exhibitions, hospitality, or B2B services

• Experience working with or exposure to MENA markets

• Fluent English; Arabic (native/fluent) strongly preferred

• Familiarity with digital marketing tools (Email platforms, Google Analytics)

• CRM/registration platforms (Salesforce, Cvent, Eventbrite, or regional equivalents)

• Basic design tools (Canva, Adobe Creative Suite — Photoshop/InDesign a plus)

• Excel/Google Sheets for reporting and data tracking

• Familiarity with WordPress/CMS for event microsites

• Strong written communication (English required; Arabic strongly preferred)

• Project management and multitasking under deadline pressure

• Cross-cultural communication (working with diverse exhibitor/sponsor base across GCC, Levant, North Africa)

• Attention to detail (registration data, branding consistency)

• Adaptability — event industry has intense pre/post-show crunch periods

• Stay up to date with developments acrossHR technology, AI, the future of work and the UAE business landscape, using market insight to inform marketing activity