Marketing Specialist

ALFAHIM; Sharjah Emirate; On-site; AED 80,000 - 120,000; Full time

Job summary

ALFAHIM is seeking a Marketing Specialist in the United Arab Emirates, Sharjah region. You will plan and update the CME marketing plan, work with the central marketing team, and ensure campaigns adhere to the department budget.

You will drive customer communications, oversee English & Arabic copywriting for e-shots, newsletters, and direct mailers, and expand loyalty programs with partners to boost retention and brand loyalty.

Qualifications

• Bachelor's degree in marketing or related field.
• Minimum 5 years in marketing with at least 2 years in campaigns (email/SMS/telemarketing).
• Experience in copywriting and CRM agencies is preferred.

Responsibilities

• Plan and update CME marketing plan aligned with annual budget.
• Develop customer communication strategies across channels.
• Lead direct marketing campaigns (English & Arabic) for online and mailers.
• Acquire partners for loyalty programs to boost retention and loyalty.
• Plan events for existing customers and B2B stakeholders.
• Prepare monthly performance reports and identify opportunities.
• Collaborate with CME and central marketing team as SME for heterogeneous customers.

Skills

Copywriting

CRM

Customer segmentation

Email marketing

Budget & planning

Education

Bachelor’s degree in Marketing

Tools

CRM software

Job description

• Planning & Budget: Develop and update CME marketing plan in coordination with the line manager and central Marketing team to ensure alignment with department’s annual budget and plans. Ensure the marketing plans are executed within budget in a timely manner, according to the customer lifecycle communication plan.
• Customer Communication: Develop new mechanisms, update & enhance Customer Relationship Management processes and marketing strategies to target the relevant segment. Work closely with the marketing and sales teams as subject matter expert to define messages related to customer communication being sent through marketing channels.
• Direct Marketing Campaigns: Develop & implement new and relevant digital marketing mechanisms through liaising with business units to achieve their relevant targets, oversee and manage copywriting – English & Arabic to online E-shots, e-newsletters, and direct mailers
• Loyalty Programs: Acquire new partners and offer mechanisms to enhance retention & acquisition rate of members. Expand the network of partners for benefits program to ensure the program remains appealing to the customer and increases brand loyalty
• Event Management: Develop and execute relevant events for existing customers in line with the marketing roadmap. Manage the execution of business-to-business events that include principals, management and dealers
• Reports: Prepare monthly performance reports for business units detailing campaign performance, highlights potential issues, opportunities and make recommendations
• Marketing Specialist will work closely with CME and central marketing function, catering to heterogonous segment of customers

Qualification

• Bachelor’s degree in marketing.

Experience

• 5 years of minimum experience in Marketing; out of which 2 years should be in marketing campaigns e.g. email, mail, SMS, telemarketing etc.
• Experience in copywriting & CRM agencies is preferred.