Marketing Specialist

ICCEnergy; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

ICCEnergy is seeking a highly driven Marketing Specialist to lead market-facing marketing, brand positioning, content governance and internal communications. This role works with senior management to ensure ICCEnergy presents a credible and commercially relevant message across markets and exhibitions.

The candidate will manage digital marketing, content development, and vendor relationships to support growth priorities, with a focus on oil & gas and related sectors.

Qualifications

• Bachelor's degree in marketing or related field.
• 4+ years B2B marketing/communications experience; target 4-8 years, best fit 4-7 years.
• Minimum 2 years direct marketing experience within oil & gas, energy, engineering, EPC, manufacturing, automation or related B2B industrial environment.
• Strong written and verbal communication skills in English.
• Experience in digital marketing, content creation, social media management, and marketing communications.
• Ability to develop professional presentations, promotional materials, and customer-facing content.
• Strong organizational, coordination, and stakeholder management skills.
• Willingness to travel for business meetings, events, conferences, and exhibitions.

Responsibilities

• Support the development and execution of marketing strategies and campaigns aligned with business objectives.
• Maintain and enhance the company’s brand identity, market presence, and corporate communications.
• Manage digital marketing activities, including social media, website content, and online engagement.
• Develop and maintain marketing materials, presentations, brochures, case studies, and other business development resources.
• Manage relationships with external vendors, agencies, and service providers while ensuring quality and brand consistency.
• Support internal communications initiatives and promote awareness of company capabilities, services, and strategic priorities.
• Monitor marketing performance and recommend improvements to maximize effectiveness and business impact.

Skills

Marketing

Communications

Content creation

Social media management

Presentations

Stakeholder management

Education

Bachelor's degree in marketing, Business, Communications, or a related field

Tools

Digital marketing platforms

AI-enabled productivity tools

Content development platforms

Job description

About the job

ICC Energy is seeking a highly driven and hands‑on Marketing Specialist to serve as the focal point for market‑facing marketing, brand positioning, content governance, exhibitions and internal marketing communications. The role works directly with the senior management and across other stakeholders to ensure that ICC Energy presents a technically credible and commercially relevant message to the market. This is not a traditional administrative marketing role and is not limited to social‑media posting. The successful candidate will be expected to convert ICC Energy's strategy, technical capabilities, operational achievements and growth priorities that reflect ICC Energy's position as an integrated Engineering, Procurement, Services (EPS) company.

Key Responsibilities

• Support the development and execution of marketing strategies and campaigns aligned with business objectives.
• Maintain and enhance the company’s brand identity, market presence, and corporate communications.
• Manage digital marketing activities, including social media, website content, and online engagement.
• Develop and maintain marketing materials, presentations, brochures, case studies, and other business development resources.
• Manage relationships with external vendors, agencies, and service providers while ensuring quality and brand consistency.
• Support internal communications initiatives and promote awareness of company capabilities, services, and strategic priorities.
• Monitor marketing performance and recommend improvements to maximize effectiveness and business impact.

Qualifications & Experience

• Required Bachelor's degree in marketing, Business, Communications, or a related field.
• Minimum 4 years of relevant B2B marketing/communications experience; target range 4-8 years, with the strongest fit typically 4-7 years.
• Minimum 2 years of direct marketing experience within oil & gas, energy, engineering, industrial equipment/services, EPC, manufacturing, automation or a closely related B2B industrial environment.
• Strong written and verbal communication skills in English.
• Experience in digital marketing, content creation, social media management, and marketing communications.
• Ability to develop professional presentations, promotional materials, and customer‑facing content.
• Strong organizational, coordination, and stakeholder management skills.
• Willingness to travel for business meetings, customer events, conferences, and exhibitions when required.

Preferred Experience

• Preferred Experience within the oil and gas energy, engineering, industrial, manufacturing, or related sectors.
• Familiarity with digital marketing, AI‑enabled productivity tools, and content development platforms.
• Experience organizing exhibitions, conferences, or corporate events.
• Experience working with external agencies, designers, and suppliers.
• Relevant professional certifications in marketing, communications, or digital marketing.
• Prior MEA energy‑market exposure.