Marketing Specialist

Allure Dental And Derma Clinic; Dubai; On-site; AED 100,000 - 167,000; Full time

Job summary

Allure Dental & Derma Clinic in Dubai is seeking an In-House Digital Marketing & Content Specialist to own our digital presence. You will manage Meta Ads campaigns, create premium content, and work hands-on with doctors to generate awareness, leads, and patient bookings.

You will shoot and edit photos/videos daily, maintain a structured content calendar, and ensure consistent luxury branding across channels. This role requires on-site presence at the clinic.

Qualifications

• Proven experience in digital marketing, social media, and Meta Ads.
• Strong hands-on experience as a Meta Media Buyer.
• Experience with dental/dermatology or healthcare brands is preferred.
• Ability to plan, shoot, edit, publish, and analyze content independently.
• Premium/luxury branding understanding.
• Lead generation from social channels and converting traffic into bookings.

Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns (Facebook & Instagram).
• Develop campaigns for dental and dermatology treatments and manage budgets and targeting.
• Create and publish content across Instagram, Facebook, TikTok with a structured calendar.
• Shoot photos and videos daily at the clinic for content.
• Write captions, hooks, CTAs, and basic copy; manage content scheduling.
• Monitor engagement and respond to comments; analyze performance and report findings.

Skills

Digital marketing

Meta Ads

Social media management

Content creation

Photography

Videography

Analytics

Lead generation

Tools

Meta Ads Manager

Facebook

Instagram

CapCut

Adobe Premiere Pro

Lightroom

Photoshop

Job description

In-House Digital Marketing & Content Specialist

Location: Dubai, UAE

Employment Type: Full-Time, In-House

Allure Dental & Derma Clinic is a premium dental and dermatology clinic in Dubai, focused on delivering high-quality clinical care and an exceptional patient experience.

We are looking for a hands-on In-House Digital Marketing & Content Specialist who can take ownership of our digital marketing, social media content, paid advertising, and daily content production.

This is not a remote social media management role. We are looking for someone who can be physically present at the clinic, understand our treatments and brand, and continuously create high-quality content that generates awareness, leads, and patient bookings.

Key Responsibilities

Meta Ads & Performance Marketing

• Plan, launch, manage, and optimize Meta Ads campaigns (Facebook & Instagram).
• Work as the clinic’s in-house Media Buyer.
• Develop campaigns for key dental and dermatology treatments, including veneers, Invisalign/clear aligners, implants, smile makeovers, whitening, dermatology and aesthetic treatments.
• Manage campaign budgets, targeting, creatives, retargeting, lead generation, and conversion campaigns.
• Monitor KPIs including CPL, CTR, CPM, conversion rate, lead quality, and ROAS.
• Continuously test different audiences, creatives, offers, hooks, and ad formats.
• Analyze campaign performance and provide regular reports and recommendations.
• Stay updated with Meta Ads policies, algorithm changes, and current advertising strategies.

Content Creation & Social Media

• Manage the clinic’s Instagram, Facebook, TikTok, and other relevant social media platforms.
• Create and publish content consistently according to a structured content calendar.
• Shoot videos and photographs at the clinic on a daily basis.
• Produce Reels, Stories, educational videos, treatment videos, behind-the-scenes content, doctor-led content, patient journey content, and promotional content.
• Work closely with doctors and the clinic team to develop creative content ideas.
• Identify opportunities to create content from daily clinical activities.
• Write captions, hooks, CTAs, and basic content copy.
• Schedule and publish content while maintaining a consistent premium brand image.
• Monitor comments, messages, engagement, and audience interaction.

Photography & Videography

• Operate professional cameras, lenses, lighting, microphones, and other production equipment.
• Capture high-quality clinical, lifestyle, portrait, and treatment photography.
• Film professional vertical video optimized for Instagram Reels and TikTok.
• Understand composition, lighting, framing, exposure, focus, and basic color grading.
• Create visually premium content suitable for a luxury dental and aesthetic clinic.
• Edit short-form videos using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar software.
• Perform basic photo editing using Lightroom, Photoshop, or similar software.

What We Are Looking For

• Proven experience in digital marketing, social media, and Meta Ads.
• Strong hands-on experience as a Meta Media Buyer.
• Previous experience working with dental clinics, dermatology clinics, aesthetic clinics, cosmetic clinics, medical centers, or similar healthcare businesses is highly preferred.
• Strong photography and videography skills.
• Experience creating high-performing Reels and short-form video content.
• Strong understanding of Instagram and TikTok content trends.
• Ability to independently plan, shoot, edit, publish, and analyze content.
• Strong creative eye and understanding of premium/luxury branding.
• Good understanding of lead generation and converting social media traffic into actual patient inquiries and bookings.
• Strong analytical and problem-solving skills.
• Excellent communication and organizational skills.
• Comfortable working directly with doctors and appearing behind/before the camera when needed.
• Must be willing to work in-house and be actively involved in daily content production.

Technical Skills

Required:

• Meta Ads Manager
• Facebook & Instagram
• Instagram Reels / TikTok
• Photography & videography
• Basic graphic design

Preferred:

• Meta Pixel / Conversions API
• Google Analytics
• Google Ads
• Lightroom / Photoshop
• Experience with CRM and lead-tracking systems
• AI-powered content creation and editing tools

Important

We already have professional cameras, lenses, lighting, microphones, and the necessary content-production equipment.

We are looking for someone who knows how to use the equipment and turn it into consistent, high-quality content.

The ideal candidate is not someone who only posts pre-designed graphics or outsources production.

We want a hands-on marketer and content creator who can come to the clinic, see what is happening, identify a content opportunity, take the camera, shoot it, edit it, publish it, and then use the performance data to improve our next campaign.

What You Will Be Responsible For

You will play a key role in building Allure’s digital presence and helping turn our social media channels into a consistent source of qualified patient inquiries and bookings.