Marketing Services Lead: Strategy, Campaigns & Delivery

Versa Hospitality; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

Versa Hospitality in Dubai seeks an Assistant Director - Marketing Services to translate marketing strategy into practical plans across a multi-brand portfolio. You will lead cross-functional teams, coordinate campaigns, and manage partner relationships to deliver high-quality marketing outcomes on time.

You will drive content, digital activity and analytics, collaborating with Commercial, Sales, Revenue and E-commerce teams to align with business goals and brand standards across properties.

Qualifications

• 8+ years of experience in marketing, ideally within hospitality, travel, tourism, luxury lifestyle or another multi-brand consumer environment.
• Experience working across multiple properties, brands, markets or business units, with a strong understanding of how to balance different priorities and audiences.
• A broad understanding of modern marketing, with experience across campaigns, digital, content, creative, media, CRM and communications.
• A track record of turning strategy into clear plans and making complex projects happen.
• Experience managing creative and marketing partners, from briefing and direction through to delivery and evaluation.
• Strong project management skills, with the ability to bring people, priorities and deadlines together across different teams and locations.
• Commercial awareness and experience working alongside Sales, Commercial, Revenue and E-commerce teams.
• A practical understanding of budgets, reporting and marketing performance.
• Exceptional written and spoken English, with the ability to communicate clearly, naturally and confidently across corporate, creative and commercial environments.

Responsibilities

• Turn group priorities and brand direction into clear, effective marketing plans.
• Bring structure and momentum to marketing activity across the portfolio, keeping priorities, timelines, budgets and deliverables on track.
• Coordinate group-wide campaigns and marketing initiatives, from the first brief through to delivery and review.
• Make it easier for teams to do great work by creating clear processes, useful tools, shared resources and effective ways of working.
• Assist to oversee relationships with creative, media, digital, PR and other marketing partners, ensuring strong thinking, clear briefs and quality delivery.
• Work closely with Commercial, Sales, Revenue, E-commerce and resort teams to ensure marketing activity supports the needs of the business.
• Help shape and coordinate content, creative and digital activity across the portfolio, ensuring it is relevant, consistent and true to each brand.
• Keep a clear view of what is happening across the marketing function, identifying gaps, opportunities and ways to work smarter.
• Support marketing reporting and performance reviews, turning activity and results into useful insights and recommendations.
• Coordinate important launches, projects and initiatives that bring together different teams, properties and partners.
• Help strengthen the capability of the wider marketing team through collaboration, knowledge sharing and good practice.
• Stay curious about new tools, platforms, channels and ways of working, bringing forward ideas that could make a meaningful difference.

Skills

Marketing strategy

Hospitality industry

Brand management

Campaign management

Stakeholder management

Digital marketing

Tools

CRM tools

Content management

Marketing automation

Job description

Versa Hospitality in Dubai seeks an Assistant Director - Marketing Services to translate marketing strategy into practical plans across a multi-brand portfolio. You will lead cross-functional teams, coordinate campaigns, and manage partner relationships to deliver high-quality marketing outcomes on time.

You will drive content, digital activity and analytics, collaborating with Commercial, Sales, Revenue and E-commerce teams to align with business goals and brand standards across properties.