Marketing & Planning Manager

Emerson; Dubai; On-site; AED 180,000 - 240,000; Full time

Benefits offered by this job

Medical insurance

Employee Assistance Program

Tuition reimbursement

Flexible time off

Job summary

Emerson is seeking a regional marketing leader to drive bookings growth and profitability across the MEA region. You will develop strategic plans, align with Sales and global HQ, and expand market presence through messaging, digital marketing, and sales enablement.

You will ensure ROI-focused programs and materials support regional sales teams. You will partner with US HQ, manage campaigns, and oversee market development in priority segments, while upholding policies and Emerson's culture of

Qualifications

• Marketing degree or marketing qualification required.
• Experience in Technical B2B marketing preferred.
• Experience in strategy development and support.
• MBA or engineering degree preferred but not necessary.
• Strong business orientation and planning skills.

Responsibilities

• Lead marketing function in the region to achieve bookings, sales and profit targets.
• Develop and execute strategic plans and programs to grow Emerson SYSS in MEA.
• Coordinate with regional leadership, Sales and global HQ for alignment on messaging and go-to-market strategies.
• Enable sales through planning cadence, KPI tracking, digital marketing initiatives and sales enablement tools.
• Provide market insights and feedback to BU HQ to support marketing communications and product development.
• Ensure availability of information and materials to support sales activities and upskill the Sales team.
• Maintain knowledge of the technology portfolio and support regional sales activities.

Skills

Marketing

Technical B2B marketing

Strategy development

Communication skills

Education

Marketing degree

MBA or engineering background

Job description

Description

Job Summary

Lead the regional marketing function to drive bookings sales growth and profitability for the business. Develop and execute strategic business plans and marketing programs to expand market presence increase share and mindshare and support priority growth segments across the MEA region. Partner closely with Sales regional leadership and global headquarters to ensure alignment on portfolio messaging technology positioning and go-to-market strategies. Enable sales effectiveness through strong planning cadence KPI tracking digital marketing initiatives sales enablement tools and readily available marketing materials. Act as the primary regional voice to global business units providing market insights and feedback to support marketing communications and product development while ensuring alignment with global strategy.

In This Role Your Responsibilities Will Be:

Factor I: Accountability

• Lead marketing function in the region to achieve/exceed bookings sales and profit target for the business.
• Develop and execute strategic business plans & programs to grow Emerson SYSS business in the region. Assist Business VP in preparing for VCC Profit Review Strategic Planning and other business meetings with senior executives.
• Ensure a good cadence of regional review/planning so that plans are communicated KPI are measured and programs tractions are maintained.
• Build and enhance market presence and recognition of Emerson and its System/Software Technology Solution and Capabilities. Increase the market share and mindshare by implementing effective marketing communication and customer engagement programs. Work with Sales to prioritize accounts and programs in countries across MEA.
• Work closely with US head offices to ensure messaging and positioning alignment of portfolio and technology.
• Ensure easy availability of information and material to support sales activities. Work with Sales to upskill the Sales team to move into mobile tools sales portal collaboration and digital marketing.
• Maintain good understanding of the Technology portfolio. Support the TSCs SMEs and Engineering and associated equipment for sales activities in regions.
• Be mindful of strategic/profitable/growing segments of the business. Ensure that these segments are well covered with sales support resources customer engagement events channel development programs.
• Define an effective Digital Marketing Strategy for SYSS MEA in order to get the best ROI with limited resources.
• Be the proactive MEA input/feedback channel to BU HQ (Austin/Pittsburgh) esp in Marketing Communications and Product Development. Maintain close link with BU Marketing HQ to ensure alignment with global direction.
• Adhere to Health Safety & Environment policies as laid by the organization.

Who You Are:

• Strong business management and customer orientation.
• Strong interpersonal and communication skills.
• Good planning/ priority management

For This Role You Will Need:

• Marketing Degree or Marketing Qualification
• Experience of Technical B2B Marketing Preferred
• Experience in Strategy Development and Support
• MBA or/ Engineering degree preferred but not necessary

Preferred qualifications that set you apart

• Depth and experience needed to create demand and promote the company
• To effectively manage business growth and profitable operation.
• Position has a high degree of dynamic activities and loads.

Our Culture & Commitment to You:

At Emerson we prioritize a workplace where every employee is valued respected and empowered to grow. We foster an environment that encourages innovation collaboration and diverse perspectivesbecause we know that great ideas come from great teams. Our dedication to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship training or leadership opportunities we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible competitive benefits plans to meet you and your familys physical mental financial and social needs. We provide medical insurance plans Employee Assistance Program tuition reimbursement employee resource groups recognition and many more. Our culture prioritizes work-life balance and offers flexible time off plans including paid parental leave (maternal and paternal) vacation and holiday leave.

Our training programs and initiatives focus on end-to end development from onboarding through senior leadership. We provide a wide range of development opportunities including face-to-face and virtual training mentorship and coaching project management and on-the-job training.

Required Experience:

Manager