Marketing & Operations

Caliberly; Dubai; On-site; AED 134,000 - 246,000; Full time

Job summary

Caliberly is seeking a Marketing & Operations Specialist in Dubai to develop and implement marketing campaigns for secure communication products. You will manage LinkedIn, Meta, and X, collaborate on content, and analyze market trends to drive growth.

You will also oversee daily operations, coordinate cross-team workflows, and support vendor onboarding to maintain standards, enabling cohesive marketing and product alignment.

Qualifications

• 3+ years of marketing and operations experience.
• Strong knowledge of secure communications products, including VPNs and chat platforms.
• Excellent organizational and project management skills.
• Proficiency in marketing tools such as Google Analytics, social media platforms, and CRM software.
• Strong analytical skills to measure performance and generate actionable insights.
• Ability to work collaboratively across teams and departments.
• Exceptional written and verbal communication skills.

Responsibilities

• Develop and implement marketing campaigns for secure communication products.
• Manage the company presence on LinkedIn, Meta (Facebook/Instagram), and X (formerly Twitter).
• Collaborate with the content team to create blogs, social media posts, and email newsletters.
• Analyze market trends and competitors to identify opportunities for growth and product positioning.
• Track and report on the performance of marketing campaigns and suggest data-driven optimizations.
• Assist in organizing and executing events, webinars, and product launches.
• Oversee day-to-day operational tasks to ensure efficiency and alignment with business goals.
• Coordinate between teams to streamline workflows and manage project timelines.
• Monitor and maintain inventory levels, including marketing materials and product resources.
• Support the onboarding process for new vendors and ensure compliance with company standards.
• Assist in developing and documenting standard operating procedures to enhance operational effectiveness.
• Collaborate with the sales and product teams to align marketing strategies with operational goals.

Skills

Marketing experience

Operations experience

Google Analytics

CRM software

HubSpot

Sales alignment

Communication skills

Education

Bachelor's degree in Marketing or IT or related field

Tools

HubSpot

Salesforce

CRM software

Job description

• Develop and implement marketing campaigns to promote secure communication products, including chat support and VPN services.
• Manage the companys presence on digital platforms, including LinkedIn, Meta (Facebook/Instagram), and X (formerly Twitter).
• Collaborate with the content team to create engaging content such as blogs, social media posts, and email newsletters.
• Analyze market trends and competitors to identify opportunities for growth and product positioning.
• Track and report on the performance of marketing campaigns and suggest data-driven optimizations.
• Assist in organizing and executing events, webinars, and product launches.

Operations Responsibilities:

• Oversee day-to-day operational tasks to ensure efficiency and alignment with business goals.
• Coordinate between teams to streamline workflows and manage project timelines.
• Monitor and maintain inventory levels, including marketing materials and product resources.
• Support the onboarding process for new vendors and ensure compliance with company standards.
• Assist in developing and documenting standard operating procedures to enhance operational effectiveness.
• Collaborate with the sales and product teams to align marketing strategies with operational goals.

Requirements:

• Minimum 3 years of experience in marketing and operations, preferably in the IT or technology sector.
• Strong understanding of secure communications products, including VPNs and chat support platforms.
• Excellent organizational and project management skills.
• Proficiency in marketing tools such as Google Analytics, social media platforms, and CRM software.
• Strong analytical skills to measure performance and generate actionable insights.
• Ability to work collaboratively across teams and departments.
• Exceptional written and verbal communication skills.

Preferred Qualifications:

• Bachelors degree in Marketing, Business Administration, IT, or a related field.
• Familiarity with cybersecurity or secure communication trends is a plus.
• Experience with tools like HubSpot, Salesforce, or other marketing and operational platforms is an advantage.