Marketing Officer
Hyf Medical Center
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Benefits offered by this job
Job summary
HYF Medical Center in Dubai is seeking a proactive Marketing Officer to support marketing and business development efforts in a premium healthcare setting. You will work with cross-functional teams to enhance brand awareness, attract new patients, and drive growth across dermatology, aesthetics, longevity, and preventive medicine.
The role focuses on digital marketing, content creation, lead generation, and VIP international client engagement, with a strong emphasis on compliant UAE advertising
Qualifications
- Bachelor’s degree in marketing or related field preferred.
- Minimum 2–3 years of marketing experience.
- Experience in healthcare, aesthetics, or premium services is highly preferred.
- Experience with social media and digital marketing tools.
- Experience with VIP or international clients is an advantage.
- UAE/Dubai market experience is highly preferred.
Responsibilities
- Assist in implementing the company’s marketing strategy and campaigns.
- Plan and execute online and offline marketing activities.
- Support campaigns for healthcare, medical aesthetics, longevity, regenerative medicine, and wellness services.
- Manage social media platforms and publish engaging content.
- Coordinate with designers, photographers, videographers, and content creators.
- Assist with Google Ads, Meta Ads, SEO/SEM, CRM, or marketing analytics.
- Monitor campaign performance, leads, and conversions; report results.
Skills
Education
Tools
Job description
Position: Marketing Officer
Department: Marketing & Business Development
Location: Jumeirah 1, Dubai, UAE
Employment Type: Full-time
Vacancies: 1 Position
Salary: AED 4,000–8,000/month
HYF Medical Center is looking for a proactive, creative, and results-oriented Marketing Officer to support our marketing and business development activities in Dubai.
The ideal candidate will have experience in healthcare, medical aesthetics, wellness, beauty, hospitality, or premium services, with strong skills in digital marketing, social media, content creation, lead generation, and customer engagement.
The Marketing Officer will work closely with the Marketing Director, Patient Services, Aesthetic Consultants, Membership Consultants, and Business Development team to increase brand awareness, generate qualified leads, attract new patients, and support business growth.
Assist in implementing the company’s marketing strategy and marketing campaigns.
Plan and execute online and offline marketing activities.
Support promotional campaigns for healthcare, medical aesthetics, longevity, regenerative medicine, and wellness services.
Conduct market research and monitor competitors and market trends.
Support the development of marketing materials and promotional content.
Manage and update social media platforms.
Plan and publish engaging content for Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
Coordinate with designers, photographers, videographers, and content creators.
Assist with Google Ads, Meta Ads, SEO, SEM, and other digital marketing activities.
Monitor social media engagement, website traffic, leads, and campaign performance.
Support campaigns designed to generate new patient inquiries and leads.
Follow up with marketing leads through WhatsApp, phone, email, and other channels when required.
Coordinate with Patient Services and Aesthetic Consultants to ensure timely lead follow-up.
Maintain and update customer and lead databases.
Support lead conversion and patient retention activities.
Assist with marketing campaigns for:
Dermatology & Aesthetic Medicine
Laser Treatments
Injectables & Skin Treatments
Regenerative Medicine
Longevity & Anti-Aging
Preventive Healthcare
Executive Health Check-ups
Men’s & Women’s Health
Wellness & Health Management
Premium Healthcare Membership Programs
Ensure marketing materials are professional, accurate, and aligned with applicable UAE healthcare advertising requirements.
Assist in organizing healthcare seminars, VIP events, exhibitions, networking events, and promotional activities.
Coordinate event invitations, registration, materials, photography, and follow-up.
Support partnerships with hotels, companies, communities, wellness organizations, and other relevant partners.
Assist with promotional campaigns and special events for VIP and international patients.
Assist in developing social media posts, brochures, flyers, presentations, newsletters, and other marketing materials.
Coordinate healthcare-related content with doctors and medical professionals.
Support video and photo production for marketing campaigns.
Ensure all content reflects HYF Medical Center’s professional and premium brand image.
Maintain accurate marketing and lead databases.
Track leads, inquiries, appointments, and campaign results.
Prepare regular marketing activity reports.
Monitor campaign performance and provide feedback to the Marketing Director.
Support the improvement of marketing campaigns based on data and results.
Bachelor’s degree in Marketing, Business Administration, Communications, Healthcare Management, or a related field preferred.
Minimum 2–3 years of marketing experience.
Experience in healthcare, medical aesthetics, dermatology, beauty, wellness, hospitality, or premium services is highly preferred.
Experience working with social media platforms and digital marketing tools.
Experience in content creation and marketing campaign coordination.
Experience with Google Ads, Meta Ads, SEO/SEM, CRM, or marketing analytics is an advantage.
UAE/Dubai market experience is highly preferred.
Experience working with VIP or international customers is an advantage.
Digital Marketing.Social Media Marketing.Content Marketing.Healthcare Marketing.Medical Aesthetic Marketing.Lead Generation.Patient Acquisition.Marketing Campaign Management
Event Management.Customer Relationship Management.CRM.Google Ads & Meta Ads
SEO / SEM.Market Research.Data Analysis.Communication & Coordination
Excellent English – Mandatory Chinese – Highly Preferred
Arabic or Russian – Advantageous
The ideal candidate should be:
Professional, confident, and presentable.Creative and proactive.Strong in communication and interpersonal skills.Results-oriented and commercially aware.Highly organized and detail-oriented.Good at multitasking and time management.Comfortable working in a fast-paced environment.Able to work independently and as part of a team.Experienced in dealing with VIP and international clients.Passionate about healthcare, medical aesthetics, wellness, and premium patient experience
Competitive salary: AED 4,000–8,000/month
Performance-based incentives
DHA-compliant medical insurance
Employment visa
Paid annual leave
Professional training and development
Opportunity to work with experienced international medical professionals
Exposure to VIP and international patients
Career growth opportunities
Professional and multicultural working environment
Digital Marketing.Social Media Marketing.Content Marketing.Healthcare Marketing.Medical Aesthetic Marketing.Lead Generation.Patient Acquisition.Marketing Campaign Management
Event Management.Customer Relationship Management.CRM.Google Ads & Meta Ads
SEO / SEM.Market Research.Data Analysis.Communication & Coordination
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