New Media Specialist

HYF Medical Center; Dubai; On-site; AED 56,000 - 89,000; Full time

Benefits offered by this job

DHA‑compliant medical insurance

Employment visa

Paid annual leave

Professional training and development

Job summary

HYF Medical Center in Dubai seeks a proactive New Media Specialist to drive social media operations, content creation, and digital marketing for patient acquisition. You will work with medical professionals to produce high‑quality educational and promotional content that aligns with the premium brand.

The role requires hands‑on experience with short‑form video, content planning, and KOL/influencer collaborations, with a focus on UAE healthcare advertising standards.

Qualifications

• Bachelor's degree in Marketing, Communications, Media, Digital Marketing, Journalism, Business Administration, or a related field preferred.
• Minimum 1–3 years of relevant experience in new media, social media, digital marketing, content creation, or a related field.
• Experience in healthcare, medical aesthetics, dermatology, beauty, wellness, hospitality, or premium brands is highly preferred.
• Hands‑on experience managing social media accounts.
• Strong experience in short‑form video and content creation.
• Familiarity with Instagram, TikTok, Xiaohongshu, WeChat, Douyin, Facebook, YouTube, or LinkedIn.
• Experience with video editing software and graphic design tools is an advantage.

Responsibilities

• Social Media Operations: Manage HYF Medical Center's social media accounts and content calendar.
• Content Creation: Develop posts, Reels, videos, stories, and graphics aligned with premium branding.
• Short Video Production: Plan, film, edit, and publish short‑form videos with the team.
• Doctor & Medical Expert Content: Collaborate on expert content and doctor branding.
• Lead Generation: Support campaigns to generate patient inquiries and track leads.
• Campaign & Event Support: Assist online campaigns and events, including content creation.

Job description

New Media Specialist

HYF Medical Center – Dubai, UAE

Position: New Media Specialist

Department: Marketing & Business Development

Location: Jumeirah 1, Dubai, UAE

Employment Type: Full-time

Vacancies: 1 Position

Salary: AED 5,000–8,000/month

About the Position

HYF Medical Center is looking for a creative, proactive, and results-oriented New Media Specialist to support our social media, content creation, digital marketing, and online patient acquisition activities.

The ideal candidate should have hands‑on experience in social media operations, content creation, short‑form video, digital marketing, healthcare, medical aesthetics, beauty, wellness, or premium services.

The New Media Specialist will work closely with the New Media Director, Marketing Director, doctors, Patient Services team, Aesthetic Consultants, Membership Consultants, and Business Development team to increase online brand awareness, create engaging content, generate qualified leads, and support patient acquisition.

Key Responsibilities

• Social Media Operations
  • Manage and update HYF Medical Center's social media accounts.
  • Assist with the daily operation of:
  • Instagram, TikTok, Facebook, LinkedIn, YouTube, Xiaohongshu (RED), WeChat, WeChat Channels, Douyin, Other relevant platforms
  • Prepare and publish daily/weekly content according to the content calendar.
  • Monitor comments, messages, inquiries, and audience engagement.
  • Increase followers, reach, engagement, and overall online visibility.
  • Stay updated with social media trends and popular content formats.
• Content Creation
  • Create and publish engaging content related to healthcare, medical aesthetics, longevity, wellness, and regenerative medicine.
  • Develop social media posts, Reels, TikTok videos, short videos, stories, graphics, and other digital content.
  • Assist with content planning, scripts, captions, and creative concepts.
  • Coordinate with doctors and medical professionals to develop healthcare‑related content.
  • Ensure all content is professional, accurate, attractive, and consistent with HYF's premium brand image.
• Short Video Production
  • Assist in planning, filming, editing, and publishing short‑form videos.
  • Coordinate video shoots with doctors, nurses, consultants, and other team members.
  • Assist with video scripts, storyboards, filming arrangements, and editing.
  • Create educational, promotional, behind‑the‑scenes, and lifestyle content.
  • Follow current TikTok, Instagram Reels, Xiaohongshu, and Douyin trends.
• Doctor & Medical Expert Content
  • Assist in developing professional online content for doctors and medical experts.
  • Coordinate doctor interviews, educational videos, health talks, and expert content.
  • Help build and maintain doctors' professional online presence.
  • Turn doctors' expertise and medical knowledge into engaging social media content.
  • Support the development of Doctor Personal Branding / Doctor IP.
• Patient Lead Generation
  • Support new media campaigns designed to generate patient inquiries.
  • Respond to or forward social media inquiries to the appropriate patient service team.
  • Track inquiries and leads generated from social media platforms.
  • Coordinate with Patient Services and Aesthetic Consultants for lead follow‑up.
  • Support the conversion of online traffic into consultations and appointments.
  • Help improve the process from:
  • Content Inquiry Consultation Treatment
• Medical Aesthetic & Healthcare Promotion
  • Assist with marketing content and campaigns for:
  • Dermatology & Aesthetic Medicine, Laser Treatments, Injectables & Skin Treatments, Regenerative Medicine, Longevity & Anti‑Aging, Preventive Healthcare, Executive Health Check‑ups, Men’s & Women’s Health, Wellness & Health Management, Premium Healthcare Membership Programs
  • Ensure medical‑related content is accurate, professional, and complies with applicable UAE healthcare advertising requirements.
• Campaign & Event Support
  • Assist with online marketing campaigns and promotional activities.
  • Support healthcare seminars, VIP events, exhibitions, networking events, and promotional events.
  • Create event‑related social media content before, during, and after events.
  • Assist with photography, video recording, live content, and event coverage.
  • Support promotional campaigns for new doctors, services, treatment programs, and membership programs.
• KOL & Influencer Support
  • Assist in identifying suitable KOLs, influencers, and content creators.
  • Coordinate influencer visits and social media collaborations.
  • Assist with influencer content planning and production.
  • Maintain communication with KOLs and content creators.
  • Track the performance of influencer campaigns.
• Digital Marketing Support
  • Assist with Google Ads, Meta Ads, SEO, SEM, and other digital marketing activities.
  • Support website and social media content updates.
  • Assist in developing online promotional campaigns.
  • Monitor website traffic, social media traffic, inquiries, and campaign results.
• Data & Reporting
  • Track social media followers, reach, views, engagement, and inquiries.
  • Monitor leads generated from different platforms.
  • Prepare regular social media and new media performance reports.
  • Identify high‑performing content and recommend improvements.
  • Support the New Media Director and Marketing Director with marketing data and reports.

Qualifications & Experience

Bachelor's degree in Marketing, Communications, Media, Digital Marketing, Journalism, Business Administration, or a related field preferred.

Minimum 1–3 years of relevant experience in new media, social media, digital marketing, content creation, or a related field.

Experience in healthcare, medical aesthetics, dermatology, beauty, wellness, hospitality, or premium brands is highly preferred.

Hands‑on experience managing social media accounts.

Strong experience in short‑form video and content creation.

Familiarity with Instagram, TikTok, Xiaohongshu, WeChat, Douyin, Facebook, YouTube, or LinkedIn.

Experience with video editing software and graphic design tools is an advantage.

Experience with KOL/influencer marketing is an advantage.

UAE/Dubai market experience is preferred.

Key Skills

New Media Operations.Social Media Management.Content Creation.Digital Marketing

Short-Form Video.Video Editing.Social Media Growth.Healthcare Marketing.Medical Aesthetic Marketing.Content Planning.Copywriting.Photography & Video.KOL / Influencer Marketing.Lead Generation.Patient Acquisition.CRM & Lead Management.Basic Data Analysis

Languages

Excellent English – Mandatory Chinese – Highly Preferred Arabic or Russian – Advantageous

What We Offer

Competitive salary: AED 5,000–8,000/month.Performance‑based incentives.DHA‑compliant medical insurance.Employment visa.Paid annual leave.Professional training and development

Opportunity to work with experienced international medical professionals.Exposure to VIP and international patients.Career growth opportunities.Professional and multicultural working environment

Opportunity to participate in the development of a premium healthcare brand in Dubai