Marketing Manager - The Finery

Washmen; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

The Finery, the luxury garment care house from Washmen in Dubai, seeks a senior Brand Marketing lead to own the brand voice across content, social and partnerships. You will collaborate with a dedicated brand creative and videographer to tell craft stories and drive bookings.

Based in Dubai, you will report to the Marketing Director, shaping prestige communications, events and editorial strategy for discerning clients and top-tier partners.

Qualifications

• 5–6 years in brand, content or integrated marketing for a premium consumer brand.
• A real feel for luxury: restraint, craft, exclusivity and the client relationship.
• Strong art direction and editorial eye.
• Content that converts in luxury: builds desire and drives bookings.
• Excellent English writing in a refined voice.
• Data-driven to the core: use data to fuel decisions.
• Experience with Operations and Product teams in the UAE.

Responsibilities

• Guard and elevate The Finery's voice, art direction, packaging and in-store experience.
• Personal, high-value client communication and programmes for loyal and top-tier clients.
• Art-direct editorial content with brand creative and videographer.
• Build The Finery's editorial voice on Instagram and with tastemakers.
• Grow partnerships with luxury maisons and boutiques; host client events at Bluewaters.
• Own the website and booking experience.
• Partner with Operations and Product to deliver brand promises.
• Track client value, retention, referrals and partner revenue.

Skills

Brand marketing

Content marketing

Editorial direction

Digital marketing

English writing

Job description

About The Finery

The Finery is the bespoke luxury garment care house from Washmen, serving discerning clients in Dubai and Abu Dhabi. Our specialists clean, restore and alter couture, designer, bridal and luxury fashion pieces, and restore fine leather bags and shoes, through a meticulous seven-step process. Every piece is measured before and after care, guided by a personal concierge and covered by a guarantee of up to AED 10,000. Clients visit our store at Bluewaters or enjoy complimentary home collections, and luxury brands such as Zilli trust us as their official after-care partner.

Why you'll love working here

• Shape a young luxury brand.Your taste and ideas will define what The Finery becomes.
• The craft of a maison, the speed of a tech company.Work with master specialists inside an award-winning, tech-first business.
• Real ownership.Own the brand end to end, report directly to the Marketing Director, and see your work go live quickly.
• Room to grow.Work side by side with a dedicated brand creative and a shared videographer, in a company that promotes from within.

What you'll own

• Brand:guard and elevate The Finery's voice, art direction, packaging and in-store experience
• Clienteling:personal, high-value client communication and programmes for new, loyal and top-tier clients
• Content:art-direct editorial content with your brand creative and videographer, telling the story of the craft
• Organic social:build The Finery's editorial voice on Instagram and with carefully chosen tastemakers
• Partnerships, events and PR:grow partnerships with luxury maisons and boutiques, host client events at Bluewaters, and earn the right press
• Website and AIO:own the website and booking experience, and make The Finery the name AI assistants recommend
• Across the business:partner with Operations and Product so every promise we make is delivered flawlessly
• Measurement:track client value, retention, referrals and partner revenue, not just reach

What you bring

• 5–6 years in brand, content or integrated marketing for a premium consumer brand
• A real feel for luxury: restraint, craft, exclusivity and the client relationship
• Strong art direction and an editorial eye
• A clear grasp of content that converts in luxury: it builds desire and still drives bookings
• Excellent English writing in a refined, elegant voice
• Data-driven to the core: you use data to fuel everything
• Experience working with Operations and Product teams, and partnership or event experience in the UAE

A plus: previous luxury experience in fashion, beauty, jewellery, watches or hospitality · Arabic · a UAE luxury network · knowledge of fabrics and leather

Who you are

• A problem solverwith elegant answers to hard questions
• Commercially minded:you create luxury content that drives bookings
• Best-practice obsessed,always studying the world's best brands
• Hard-working,with exacting standards and an eye for detail
• A revolutionary at heart:you want to redefine what luxury care can be
• Discreet and relationship-driven,living our values: collaboration, transparency, innovative thinking and persistence