Brand Manager

Confidential Careers; Dubai; On-site; AED 300,000 - 500,000; Full time

Job summary

Confidential Careers in Dubai seeks a Brand Manager to own the development and execution of a luxury fashion brand strategy. You will translate global direction into locally effective plans, protecting tone, visual identity, and customer experience across every channel.

Lead campaigns, manage budgets, agencies, and timelines, collaborating with creative, retail, e‑commerce, and PR teams to drive awareness, engagement, traffic, and loyalty in a fast-moving luxury environment.

Qualifications

• 5–8 years of brand management or marketing experience in luxury fashion.
• Ability to lead integrated campaigns and coordinate senior stakeholders.
• Strong analytical skills, with storytelling and performance data usage.

Responsibilities

• Own annual brand plans, budgets, and calendars aligned to awareness, traffic, and revenue.
• Lead integrated campaigns from brief to launch with cross-functional partners.
• Translate insights into local positioning while preserving global luxury standards.
• Manage brand identity across campaigns, stores, e‑commerce, and communications.
• Oversee agencies and production timelines, ensuring quality and cost control.
• Coordinate launches and events with merchandising, retail, and commercial teams.
• Establish reporting rhythms and feedback loops to improve future plans.

Skills

Brand management

Campaign development

Budget management

Stakeholder management

Retail activation

Digital analytics

Content direction

Job description

Job Description:

Brand Manager

Location: Dubai, United Arab Emirates

Experience: 5–8 years

About the Company

A confidential luxury fashion organization building distinctive brands for discerning customers across premium markets. The company operates in a fast-moving, highly competitive environment where product desirability, brand consistency, and commercial performance must reinforce one another. Its teams bring together creative, merchandising, retail, digital, and commercial expertise to shape compelling customer experiences across every touchpoint. The organization values people who combine refined aesthetic judgment with disciplined execution, using insight, storytelling, and performance data to make better decisions. This is an opportunity to contribute to a business where brand equity is treated as a long‑term commercial asset, not simply a communications objective. The successful candidate will work with senior stakeholders and cross‑functional partners to strengthen market relevance, improve customer engagement, and support sustainable growth. The role offers meaningful ownership within an ambitious luxury fashion environment while maintaining the discretion appropriate to a confidential search.

About the Role

The Brand Manager will own the development and execution of brand strategy for a luxury fashion portfolio in Dubai. Through integrated campaigns, market insight, content direction, retail activation, and partner coordination, the role will strengthen brand desirability and commercial relevance. You will translate global or portfolio direction into locally effective plans while protecting tone, visual identity, and customer experience across every channel. Success means delivering consistent storytelling that increases awareness, engagement, traffic, conversion, and loyalty. The role requires close collaboration with creative, merchandising, retail, e‑commerce, public relations, and commercial teams. You will manage priorities, budgets, agencies, and timelines with strong attention to detail. This is a hands‑on opportunity for a brand operator who can move confidently between strategic planning and high‑quality execution in a demanding luxury environment.

Key Responsibilities

• Own annual brand plans, priorities, budgets, and calendars, connecting strategic choices to awareness, engagement, traffic, conversion, and revenue outcomes across relevant customer and retail touchpoints.
• Lead integrated campaigns from brief through launch and evaluation, aligning creative, media, digital, retail, public relations, and commercial stakeholders around one consistent brand narrative.
• Translate market, customer, competitor, and category insight into actionable positioning and activation decisions that improve local relevance while preserving global luxury standards and brand equity.
• Govern brand identity across campaigns, content, stores, e‑commerce, partnerships, and customer communications, ensuring every expression meets defined visual, verbal, and experience standards.
• Manage agencies, partners, production workflows, and timelines through clear briefs, approval processes, and performance reviews, improving execution quality while controlling spend and delivery risk.
• Partner with merchandising, retail, and commercial teams to coordinate launches, seasonal priorities, events, and clienteling initiatives that strengthen product storytelling and sell‑through.
• Establish reporting rhythms and post‑campaign reviews, turning performance data and stakeholder feedback into sharper investment decisions, improved customer engagement, and stronger future planning.

Essential Skills & Technologies

• Luxury fashion brand management experience with strong knowledge of positioning, campaign development, customer experience, retail activation, and premium consumer expectations across competitive markets.
• Demonstrated ability to manage integrated marketing programs, agencies, budgets, timelines, and senior stakeholders while maintaining exceptional attention to detail and consistent execution standards.
• Strong analytical and communication capability, including practical use of market research, campaign reporting, digital analytics, presentation tools, and productivity platforms to guide decisions and influence cross‑functional teams.

Additional Plus

• Experience working with international luxury, designer, beauty, accessories, or premium lifestyle brands, particularly across the Middle East or other culturally diverse markets.
• Exposure to omnichannel commerce, CRM, clienteling, retail operations, influencer partnerships, events, or fashion week activity that connects brand heat with measurable customer and commercial outcomes.
• Fluency in Arabic or additional regional market knowledge would support stronger local insight, stakeholder relationships, and culturally relevant brand activation.

What You'll Bring

• You will bring 5–8 years of brand, marketing, or communications experience within luxury fashion or a closely related premium consumer category. Your background will show ownership of brand planning, integrated campaigns, agency management, market activation, and performance evaluation rather than responsibility limited to execution support.
• You understand how to protect a luxury brand's distinctiveness while adapting its expression to local customer behavior and commercial priorities. You are comfortable creating clear briefs, challenging work constructively, managing multiple deadlines, and aligning stakeholders with different objectives.
• Strong judgement, presentation skills, organization, and commercial awareness are essential. You can move between strategic thinking and detailed follow‑through, using data and customer insight without losing creative ambition.
• You will be expected to build trust with creative, retail, merchandising, digital, public relations, and leadership teams. A calm, collaborative, and accountable operating style will help you succeed in a confidential, high‑expectation environment where quality, discretion, and measurable impact matter.

Why Join Us

• Shape the market expression of a luxury fashion portfolio while working across brand, creative, retail, merchandising, digital, and commercial functions with visible ownership of strategic and executional outcomes.
• Join an ambitious organization where brand equity, customer experience, and commercial performance are treated as connected priorities, giving your work a direct influence on growth and long‑term market relevance.
• Build meaningful regional experience in Dubai, working in a sophisticated luxury environment that values judgment, discretion, high standards, and the ability to turn insight into distinctive customer‑facing execution.

What We Offer

• A senior‑facing brand management opportunity with meaningful ownership across strategy, campaigns, partnerships, retail activation, and performance improvement within a confidential luxury fashion environment.
• A collaborative, cross‑functional setting where strong ideas are supported by commercial discipline, clear accountability, and access to stakeholders across creative, merchandising, retail, digital, and leadership teams.