Marketing Manager - Real Estate Development

Lobo Management

Dubai

On-site

AED 240,000 - 480,000

Full time

2 days ago

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Job summary

Lobo Management in Dubai seeks an experienced Marketing Manager to lead strategic marketing for residential and commercial real estate developments. You will drive branding, digital campaigns, and lead generation, collaborating with development, sales, design teams, and external agencies.

The role emphasizes project launches, CRM automation, content creation, and data-driven ROI analysis to grow awareness and sales in a competitive market.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or related field
5–10+ years of marketing experience with real estate development, property marketing, or real estate investment
Proven experience marketing residential and commercial development
Demonstrated success in managing project launches and integrated marketing campaigns
Experience working with sales teams and external marketing agencies
Fluency in Russian or other languages is advantageous

Responsibilities

Develop and implement marketing strategies for real estate development projects from pre-launch through completion
Build brand positioning aligned with company objectives and ensure consistency across materials
Conduct market research, competitor analysis and customer segmentation
Lead marketing campaigns for property launches to maximize lead generation
Coordinate launch events, investor presentations, roadshows, and promotional activities
Oversee budgets, timelines and quality control for marketing initiatives
Monitor lead quality, sales performance and ROI; support CRM management and nurturing initiatives
Prepare regular reports on campaign performance and ROI and provide strategic recommendations

Skills

Social media

Lead generation

CRM management

Automation

Digital marketing

Education

Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or related field

Tools

Google Analytics

Meta Ads

LinkedIn Ads

SEO

Marketing automation tools

Job description

Job Description:

We are seeking an experienced and results-driven Marketing Manager with a strong background in real estate development to execute strategic marketing initiatives across residential and commercial developments.

The ideal candidate will have strong experience in the Dubai real estate market, particularly in launching new projects, with a solid understanding of the real estate development lifecycle, lead generation, branding, sales enablement and digital marketing. Key expertise should include social media, lead generation, CRM management and automation, creative production including brochures, videos etc. and international marketing campaigns.

The Marketing Manager will collaborate with development, sales, design teams and external agencies to deliver effective campaigns that build project awareness, generate leads and drive sales and business growth.

Key Responsibilities

Strategic Marketing & Brand Management

Develop and implement comprehensive marketing strategies for real estate development projects from pre-launch through project completion
Build and maintain strong project and corporate brand positioning aligned with company objectives
Conduct market research, competitor analysis and customer segmentation to identify opportunities and market trends
Lead the strategic planning and execution of marketing campaigns for property launches, ensuring strong market entry and lead generation
Coordinate launch events, project unveilings, investor presentations, roadshows, and promotional activities
Ensure consistency across all project marketing materials and customer touchpoints
Oversee budgets, timelines and quality control for all marketing initiatives
Negotiate contracts and ensure efficient utilization of marketing resources

Digital Marketing & Lead Generation

Manage digital marketing campaigns across search, social media, display advertising, email marketing and property portals
Optimize lead generation funnels and customer acquisition strategies
Monitor campaign performance, website analytics, and conversion metrics to maximize ROI
Oversee content development for websites, social media channels, and digital advertising campaigns

Sales Enablement

Partner with sales teams to develop tools and materials that support customer engagement and conversion
Create sales presentations, brochures, project fact sheets and investor materials
Monitor lead quality, sales performance and customer feedback to refine marketing strategies
Support CRM management and lead nurturing initiatives

Market Intelligence & Reporting

Track industry trends, consumer behaviour and competitor activities
Prepare regular reports on campaign performance, lead generation, sales support activities and marketing ROI
Provide strategic recommendations based on data analysis and market insights

Qualifications & Experience

Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or a related field
5–10+ years of marketing experience, with significant exposure to real estate development, property marketing, or real estate investment sector
Proven experience marketing residential and commercial development
Demonstrated success in managing project launches and integrated marketing campaign
Experience working closely with sales teams and external marketing agencies
Fluency in Russian or other languages is advantageous

Technical Skills

Strong knowledge of digital marketing platforms, CRM systems, and marketing automation tool
Experience with Google Analytics, Meta Ads, LinkedIn Ads, SEO, and performance marketing
Proficiency in Microsoft Office and presentation tool
Familiarity with design and content management platforms is advantageous

Core Competencies