Marketing Manager - Leisure and Entertainment

Majid Al Futtaim; Dubai; On-site; AED 260,000 - 380,000; Full time

Job summary

Majid Al Futtaim Entertainment seeks an experienced Marketing Manager in Dubai to develop and execute integrated strategies for its Leisure and Entertainment brands. You will drive brand visibility, admissions growth, and customer loyalty across the portfolio while coordinating with agencies, media partners, and internal teams.

You will leverage consumer insights and performance analytics to identify growth opportunities and ensure campaigns deliver measurable regional results.

Qualifications

• Minimum 8 years of experience in marketing, communications, or brand management.
• Experience in the leisure, entertainment, retail, or hospitality sectors preferred.
• Proven ability to manage multiple brands, campaigns and marketing projects.
• Experience delivering marketing initiatives that support commercial objectives.
• Strong understanding of integrated marketing strategy and ROI analysis.

Responsibilities

• Develop and execute integrated marketing and communication strategies for Majid Al Futtaim's Leisure and Entertainment brands.
• Lead campaigns and activations across channels; optimize performance.
• Manage marketing budgets, timelines, and ROI analysis.
• Collaborate with agencies, media partners, and internal teams.
• Lead and develop marketing teams; drive cross-brand initiatives.

Skills

Marketing management

Brand management

Campaign planning

Budget management

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Job description

Job Snapshot

Marketing Manager - Leisure and Entertainment Job Snapshot - Role: Marketing Manager - Location: Dubai, United Arab Emirates - Industry: Entertainment - Function: Marketing Management - Experience: 8 years in marketing, communications, or brand management - Job Type: Full Time - Work Arrangement: On-site

Majid Al Futtaim Entertainment is seeking an experienced Marketing Manager to develop and execute integrated marketing strategies for its Leisure and Entertainment brands, including Activate, SOCO, Magic Planet, Explorers, Yalla Bowling, iFly, and new concepts. Based in Dubai, the Marketing Manager will focus on strengthening brand visibility, increasing admissions, improving customer engagement, and building long-term customer loyalty across the entertainment portfolio. The role requires a commercially focused marketing professional who can manage multiple brands, campaigns, and initiatives while collaborating with internal teams, agencies, media partners, sponsors, and other stakeholders. You will combine consumer insights, market research, creative campaign planning, and performance analytics to identify growth opportunities and deliver measurable marketing results across the region.

Job Details

• Country: United Arab Emirates
• City: Dubai
• Industry: Entertainment
• Function: Marketing Management
• Salary: Not disclosed
• Gender: No Preference
• Candidate Nationality: Not specified
• Job Type: Full Time
• Work Arrangement: On-site

Role Profile

Marketing Strategy and Brand Development

• Develop and implement integrated marketing and communication strategies for Majid Al Futtaim 's Leisure and Entertainment brands.
• Create marketing plans that support brand awareness, customer acquisition, admissions growth, and customer loyalty.
• Lead marketing activities for existing entertainment concepts, new brand launches, and strategic initiatives.
• Ensure marketing strategies align with business objectives, brand positioning, and performance targets.
• Identify opportunities to strengthen the visibility and competitiveness of individual brands across regional markets.
• Maintain a coordinated marketing approach while addressing the specific needs of different entertainment concepts.

Campaigns, Events, and Activations

• Lead the planning, execution, and optimization of integrated marketing campaigns.
• Manage promotional activations, events, and brand engagement initiatives.
• Coordinate campaign activities across relevant marketing and communication channels.
• Oversee campaign schedules and ensure timely delivery of planned initiatives.
• Evaluate campaign results and identify improvements for future marketing activities.
• Work with internal stakeholders and external partners to deliver effective promotional programs.

Multi-Brand and Project Management

• Manage marketing activities across multiple Leisure and Entertainment brands simultaneously.
• Prioritize projects according to business requirements, campaign timelines, and agreed KPIs.
• Coordinate resources and stakeholders to support consistent execution.
• Ensure individual brand initiatives contribute to wider portfolio objectives.
• Maintain visibility over ongoing projects, deliverables, and marketing performance.
• Balance brand-specific requirements with opportunities for portfolio-wide collaboration.

Consumer Insights and Marketing Analytics

• Use consumer insights, market research, and performance data to guide marketing decisions.
• Identify customer preferences, market opportunities, and emerging entertainment trends.
• Develop targeted marketing approaches based on audience needs and business priorities.
• Monitor campaign performance against established objectives and KPIs.
• Analyze marketing effectiveness to improve customer engagement and business results.
• Apply data-driven insights to refine marketing strategies and optimize future campaigns.

Partnerships and Cross-Promotional Opportunities

• Identify and develop partnerships that increase brand exposure and customer reach.
• Explore cross-promotional opportunities across the Leisure and Entertainment portfolio.
• Build productive relationships with agencies, media partners, sponsors, and internal stakeholders.
• Coordinate partnership activities to support marketing campaigns and business growth.
• Evaluate potential collaborations based on their relevance to brand objectives and customer engagement.
• Work across teams to identify opportunities for regional marketing initiatives.

Marketing Budget and Performance Management

• Oversee marketing budgets and ensure resources are allocated effectively.
• Manage campaign expenditure, delivery schedules, and related financial considerations.
• Conduct return on investment (ROI) analysis to evaluate marketing effectiveness.
• Identify opportunities to improve campaign efficiency and cost effectiveness.
• Monitor performance against marketing objectives and approved budgets.
• Use campaign results and financial insights to support future planning decisions.

Team Leadership and Development

• Lead, support, and develop marketing team members to achieve departmental objectives.
• Encourage collaboration, innovation, and accountability across marketing activities.
• Provide guidance on campaign planning, execution, and performance improvement.
• Foster a working environment that supports continuous learning and professional development.
• Promote effective communication and coordination within the team and with other business functions.

Market Monitoring and Compliance

• Monitor entertainment industry developments, consumer trends, and competitor activities.
• Identify market changes that may influence brand positioning or marketing performance.
• Review campaign effectiveness and recommend adjustments where necessary.
• Ensure marketing initiatives comply with relevant corporate policies and legal requirements.
• Maintain appropriate standards across marketing communications, promotional activities, and external partnerships.

Requirements

Education

• Bachelor 's degree in Marketing, Communications, Business Administration, or a related field.

Professional Experience

• Minimum 8 years of experience in marketing, communications, or brand management.
• Experience in the leisure, entertainment, retail, or hospitality sectors is preferred.
• Proven experience developing and executing integrated marketing and communication strategies.
• Demonstrated ability to manage multiple brands, campaigns, and marketing projects.
• Experience planning and delivering marketing initiatives that support commercial objectives.

Marketing and Commercial Expertise

• Strong understanding of integrated marketing strategy and brand management.
• Expertise in campaign planning, media planning, and promotional execution.
• Experience managing marketing budgets, campaign timelines, and ROI analysis.
• Ability to use consumer insights, market research, and performance analytics to improve marketing results.
• Understanding of customer engagement, brand visibility, and loyalty-building strategies.
• Ability to identify business growth opportunities through targeted marketing initiatives.

Stakeholder Management and Leadership

• Excellent stakeholder management and relationship-building skills.
• Proven ability to collaborate with marketing agencies, media partners, sponsors, and internal teams.
• Experience coordinating marketing activities involving multiple stakeholders.
• Strong organizational skills and the ability to manage competing priorities.
• Ability to lead and develop teams while encouraging innovation and accountability.
• Commercial judgment and a results-oriented approach to marketing execution.

About Majid Al Futtaim Entertainment

Majid Al Futtaim Entertainment operates a portfolio of Leisure and Entertainment brands, including Activate, SOCO, Magic Planet, Explorers, Yalla Bowling, and iFly, alongside new entertainment concepts. The Marketing Manager will contribute to the growth of this portfolio by developing effective marketing strategies, strengthening customer engagement, and supporting admissions and brand performance across the region.