Marketing Manager - Industrial Engineering and Manufacturing

NADIA; Sharjah Emirate; On-site; AED 280,000 - 520,000; Full time

Job summary

NADIA is seeking an experienced Marketing Manager to lead the marketing function and drive the annual strategy. The role focuses on brand positioning, digital marketing, lead generation, and alignment with commercial priorities.

You will oversee campaigns, content, exhibitions, market intelligence, budgets, and performance reporting while coordinating with sales. This leadership position requires ownership and strategic execution to deliver measurable business outcomes.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 5–7 years of B2B marketing experience including strategy, planning and execution.
• Experience in industrial, engineering, manufacturing, or related technical sectors preferred.
• Proven leadership, digital marketing, brand management, and lead generation experience.
• Strong understanding of SEO, social media, website analytics, paid campaigns, and performance metrics.
• Experience managing marketing budgets, exhibitions, external agencies, and multiple projects.
• Excellent communication, organizational, analytical, and stakeholder-management skills.
• Fluent English is essential; Arabic is an advantage.

Responsibilities

• Develop and execute annual marketing strategies and plans aligned with objectives and sales targets.
• Lead the marketing team and manage external agencies and suppliers for timely delivery.
• Strengthen brand positioning across channels and communications.
• Oversee digital marketing, SEO, social media, website performance, paid campaigns, and lead generation.
• Develop content strategies and marketing materials (brochures, articles, case studies, presentations).
• Collaborate with Sales to support customer acquisition, launches, and market expansion.
• Plan and manage exhibitions, events, and promotional activities within budget.
• Monitor market trends, competitors, and industry developments for new opportunities.
• Manage marketing budget, evaluate supplier performance, and assess ROI.
• Establish KPIs, prepare monthly dashboards, and report on campaigns and leads.
• Identify opportunities to improve marketing effectiveness and brand visibility.

Skills

Team leadership

Digital marketing

SEO

Content marketing

Lead generation

Budget management

Analytics

Stakeholder management

Brand management

Exhibitions

Education

Bachelor's degree in Marketing/Communications/Business Administration

Tools

CRM systems

SEO tools

Google Analytics

Social media advertising platforms

Job description

Our client, a leading company in the industrial engineering and manufacturing sector, is seeking an experienced Marketing Manager to lead the marketing function/

The successful candidate will be responsible for developing and executing the annual marketing strategy, strengthening brand positioning, leading marketing resources, driving digital marketing and lead generation, and supporting sales and business development objectives. This is a hands‑on leadership role requiring strong ownership, strategic planning, and execution capabilities, with a focus on aligning marketing activities with commercial priorities and measurable business outcomes.

The Marketing Manager will oversee marketing campaigns, content development, exhibitions, market intelligence, budgets, and performance reporting while ensuring effective coordination between the marketing and sales teams.

Key Responsibilities

• Develop and execute annual marketing strategies and plans aligned with business objectives and sales targets.
• Lead the marketing team and manage external agencies and suppliers, ensuring timely delivery of marketing initiatives.
• Strengthen and maintain consistent brand positioning across all marketing channels and communications.
• Oversee digital marketing, SEO, social media, website performance, paid campaigns, and lead generation activities.
• Develop content strategies and marketing materials, including product brochures, technical articles, case studies, presentations, and corporate communications.
• Collaborate with the Sales Director and sales team to support customer acquisition, business development, product launches, and market expansion.
• Plan and manage exhibitions, industry events, promotional activities, and associated budgets.
• Monitor market trends, competitor activities, and industry developments to identify new business opportunities.
• Manage the marketing budget, evaluate supplier performance, and assess the return on marketing investments.
• Establish and monitor marketing KPIs, prepare monthly performance dashboards, and report on campaigns, leads, expenditure, and progress against objectives.
• Proactively identify opportunities to improve marketing effectiveness, brand visibility, and commercial performance.

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 5–7 years of B2B marketing experience, including responsibility for marketing strategy, planning, and execution.
• Experience in industrial, engineering, manufacturing, or related technical sectors is preferred.
• Proven experience in team leadership, digital marketing, brand management, and lead generation.
• Strong understanding of SEO, social media, website analytics, paid campaigns, and marketing performance measurement.
• Experience managing marketing budgets, exhibitions, external agencies, and multiple marketing projects.
• Excellent communication, organisational, analytical, and stakeholder management skills.
• Fluent English is essential; Arabic language skills are an advantage.