Marketing Manager B2B

Black & Grey HR; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to spearhead their regional marketing initiatives. This role is crucial for shaping and executing a comprehensive B2B marketing strategy that drives lead generation and enhances brand visibility across the Middle East. The successful candidate will lead a talented marketing team, collaborate with sales to optimize lead quality, and manage high-impact events. If you are a strategic thinker with a strong digital marketing background and a passion for driving results, this opportunity offers a platform to make a significant impact in a thriving technology solutions environment.

Qualifications

• 6+ years in B2B marketing with leadership experience in software/IT.
• Proven success in Middle East & Africa markets.

Responsibilities

• Develop and implement data-driven B2B marketing strategies.
• Oversee SEO, social media, content marketing, and marketing automation.

Skills

B2B Marketing

Digital Marketing

Lead Generation

Analytical Skills

Communication Skills

Team Leadership

Stakeholder Management

Problem-Solving

Education

MBA in Marketing

MBA in Business

Tools

HubSpot

Salesforce

SEO Tools

Job description

Black & Grey HR is recruiting for a leading Technology Solutions company based out of Dubai, UAE. Our client is looking to hire a dynamic and results-driven Marketing Manager to lead their regional marketing efforts. This role is pivotal in shaping and executing the client's B2B marketing strategy, driving lead generation, and building brand awareness across the region.

Key Responsibilities:

• Strategy & Execution: Develop and implement data-driven B2B marketing strategies aligned with sales objectives and company goals.
• Lead Generation: Partner with sales teams to identify target markets, optimize lead quality, and execute multi-channel campaigns (digital, events, social, etc.).
• Team Leadership: Build, mentor, and manage a marketing team specializing in digital marketing, event management, and brand growth.
• Stakeholder Management: Serve as the primary marketing liaison for our principal company, ensuring alignment on branding, campaigns, and regional initiatives.
• Performance Tracking: Monitor KPIs, analyze campaign effectiveness, and deliver quarterly reports with actionable insights for leadership.
• Digital Marketing Leadership: Oversee SEO, social media, content marketing, and marketing automation to maximize engagement and conversions.
• Event & Brand Management: Plan and execute high-impact events, tradeshows, and partnerships to strengthen market presence.

Requirements:

• MBA in Marketing, Business, or a related field.
• 6+ years in B2B marketing, with at least 2 years in a leadership role (software / IT industry preferred).
• Proven success in the Middle East & Africa markets.
• Expertise in marketing automation (HubSpot, Salesforce) and analytics tools.
• Strong digital marketing background (SEO, social media, content strategy).
• Strategic thinker with strong analytical and problem-solving abilities.
• Excellent communicator (English required; Arabic is a plus).
• Collaborative leader who can inspire teams and drive cross-functional alignment.