Marketing Manager

Wall Street English; Dubai; On-site; AED 280,000 - 520,000; Full time

Job summary

Wall Street English in Dubai seeks a Marketing Manager to lead the regional marketing strategy and activities, reporting to the General Manager. The role emphasizes increasing brand visibility, generating high-quality leads, and aligning with growth objectives.

Responsibilities include developing online and offline campaigns, managing budgets, and collaborating closely with the sales team to optimize lead quality and enrollments.

Qualifications

• Experience managing end-to-end marketing campaigns.
• Strong knowledge of digital marketing analytics and automation tools.
• Excellent verbal and written communication skills.
• Strong negotiation stakeholder management and leadership skills.
• Analytical mindset with ability to evaluate data and improve performance metrics.
• Thrives in a fast-paced dynamic and entrepreneurial environment.
• Passionate about building a premium education brand in Dubai.

Responsibilities

• Develop and implement online and offline marketing strategies.
• Plan and execute monthly, quarterly and yearly campaigns to drive enrollments.
• Monitor and analyze marketing KPIs, ROI, and lead conversions.
• Manage marketing budgets, track expenditures, and maximize ROI.
• Oversee social media, website content, and blogs to maintain brand voice.
• Build and manage partnerships with local organizations, agencies and media outlets.
• Adapt and localize global Wall Street English campaigns for Dubai.
• Collaborate with the sales team to ensure lead quality and conversions.

Skills

Campaign management

Digital marketing analytics

HubSpot

Communication

Negotiation & stakeholder management

Leadership

Analytical thinking

Entrepreneurial mindset

Brand building

English fluency

Arabic proficiency

Education

Bachelor's degree

Master's degree

Tools

HubSpot

Job description

As the Marketing Manager at Wall Street English you will be responsible for leading the marketing strategy and overseeing all marketing activities across the country. Reporting directly to the General Manager your role focuses on increasing brand visibility generating high-quality leads supporting student acquisition and ensuring alignment with the companys growth objectives.

Key Responsibilities

• Develop and implement online (SEO SEM inbound marketing content creation lead nurturing PR brand reputation) and offline (site marketing events partnerships promotions) strategies.

• Plan and execute monthly quarterly and yearly marketing campaigns to drive enrollments and meet business KPIs.

• Monitor and analyze marketing KPIs campaign ROI and lead conversion rates for continuous optimization.

• Manage marketing budgets track expenditures and ensure maximum return on investment.

• Oversee social media channels website content and blogs to maintain a consistent brand voice.

• Build and manage partnerships with local organizations agencies and media outlets to expand reach.

• Adapt and localize global Wall Street English campaigns for the Dubai market.

• Collaborate closely with the sales team to ensure lead quality and conversion objectives are met.

Requirements

• Experience: Minimum 35 years in marketing roles preferably within international organizations or agencies managing global clients.
• Education: Bachelors degree required; Masters preferred.
• Skills & Competencies:

• Proven experience managing end-to-end marketing campaigns.
• Strong knowledge of digital marketing analytics and automation tools (HubSpot preferred).
• Excellent verbal and written communication skills.
• Strong negotiation stakeholder management and leadership skills.
• Analytical mindset with the ability to evaluate data and improve performance metrics.
• Thrives in a fast-paced dynamic and entrepreneurial environment.
• Passionate about building a premium education brand in Dubai.

• Languages: Fluency in English required; Arabic proficiency preferred.

Benefits

• Competitive salary and performance-based incentives.
• Quarterly performance bonuses based on achieving KPIs.
• Comprehensive health insurance coverage for the employee.
• Annual flight allowance as per company policy.
• Visa work permit and processing fully sponsored by the company.
• End-of-service gratuity in accordance with UAE labor laws.
• Professional growth opportunities with Wall Street English International exposure.