Marketing Executive

Ghobash Group; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Ghobash Group seeks a Marketing & Brand Manager to drive localized campaigns aligned with HEI UAE growth objectives. You will create bilingual English/Arabic marketing content for social media, brochures, newsletters and materials, and produce photography and video content reflecting the HEI brand and education experience.

You will manage social channels, coordinate with internal teams and external partners, and support lead management, reporting, and events to boost enrollment and brand

Qualifications

• Bachelor's degree in Marketing/Communications/Public Relations or related field.
• Experience in schools, nurseries, lifestyle or family-oriented brands is an advantage.
• Fluent in English and/or Arabic (written and spoken).
• Strong organizational and multitasking abilities.

Responsibilities

• Develop and execute localized marketing campaigns aligned with growth objectives.
• Create bilingual marketing content for social media, brochures, newsletters and materials.
• Capture photography and video content reflecting the HEI brand and educational experience.
• Manage social media channels and maintain brand voice.
• Coordinate with internal teams and agencies for campaign execution.

Skills

Social media management

Content creation

CRM/lead management

Budget tracking

Event coordination

Microsoft Office / Google Workspace

Canva

Adobe Creative Suite

Arabic language

English language

Education

Bachelor's degree in Business Administration or Communications

Master/MBA is a plus

Tools

CRM software

Adobe Creative Suite

Canva

Job description

Marketing & Brand Management

• Develop and execute localized marketing campaigns aligned with HEI UAEs growth objectives.
• Create engaging bilingual (English/Arabic) marketing content for social media brochures newsletters and promotional materials.
• Capture and produce high-quality photography and video content that reflects the HEI brand and human-centered educational experience.
• Manage and maintain social media channels ensuring consistent brand voice and audience engagement.
• Coordinate with internal teams and external vendors/agencies for campaign execution.

Events & Stakeholder Engagement

• Organize and support school events open days educational workshops and promotional activities.
• Build relationships with parents media representatives influencers and community stakeholders.
• Coordinate PR activities media outreach and local partnerships to increase brand visibility.

Sales Support & Lead Management

• Track manage and nurture leads from inquiry to registration.
• Follow up with prospective parents and maintain accurate CRM/reporting systems.
• Prepare regular reports on inquiries conversions campaign performance and enrollment metrics for line management.
• Support registration initiatives to meet enrollment targets.

Reporting

• Monitor campaign effectiveness and provide recommendations for improvement.
• Maintain marketing databases content calendars and reporting dashboards.
• Ensure all marketing materials are aligned with HEI brand guidelines.

ACCOUNTABILITIES

• Assist in managing and tracking the marketing budget to ensure cost-effective campaign execution.
• Coordinate with suppliers vendors and agencies to secure competitive pricing and maximize ROI.
• Monitor spending across campaigns events and promotional activities.
• Support budget forecasting and expense reporting for marketing initiatives.
• Strengthen HEI UAEs brand awareness and market positioning.
• Improve social media engagement and community presence.
• Enhance parent/customer experience through timely communication and relationship management.
• Ensure efficient lead tracking and conversion processes.
• Maintain strong internal and external stakeholder relationships.
• Support successful event execution and PR opportunities.

Qualifications :

Bachelors degree in business administration or Communication

Master / MBA is a plus

Additional Information :

Experience

• 1 3 years in marketing / Communication
• Experience in schools nurseries lifestyle or family-oriented brands is an advantage

Skills & Abilities

• Bachelors degree in Marketing Communications Public Relations or related field

Technical Skills

• Fluent in English and or Arabic (written and spoken)
• Social media management (Instagram Facebook LinkedIn TikTok)
• Content creation photography and basic videography
• Marketing collateral development
• CRM/lead management systems
• Budget tracking and reporting
• Event coordination
• Microsoft Office Suite / Google Workspace
• Basic design tools (Canva Adobe Creative Suite preferred)
• Arabic is a plus

Soft Skills

• Excellent interpersonal and communication skills
• Strong organizational and multitasking abilities
• Creative storytelling mindset
• Proactive and self-motivated
• Detail-oriented
• Strong stakeholder engagement abilities
• Ability to work in a fast-paced environment
• Professional presentation and public-facing confidence

Remote Work :

No

Employment Type :

Full-time