Marketing Manager

Future Tense - Human Resource Solutions; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

Future Tense - Human Resource Solutions in Dubai seeks a Marketing Manager – Brand Partnerships, Retail Marketing & Events to lead multi-brand campaigns across tyre, lubricant and automotive segments.

You will coordinate with international principals, plan annual and quarterly marketing strategies, and drive in-store activations, events and digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or Communications.
• 5–10 years marketing experience with 3–5 years in management.
• Experience in brand activation, trade/retail marketing and events.
• Experience in UAE/GCC market preferred.
• Ability to coordinate with international brands.

Responsibilities

• Coordinate brand campaigns with principal marketing teams.
• Develop annual/quarterly marketing plans with brand principals.
• Plan and execute retail and dealer marketing initiatives.
• Manage corporate events including Automechanika Dubai and Golf Day.
• Oversee digital marketing activities and lead generation campaigns.
• Prepare budgets, timelines, and post-event reports.
• Track budgets and measure campaign ROI.
• Travel between retail locations for events.

Skills

Campaign planning

Project management

Coordination

Relationship management

English proficiency

Excel & PowerPoint

Digital advertising

CRM & lead tracking

Travel willingness

Education

Bachelor’s degree in Marketing/Business/Communications

Professional marketing qualifications

Tools

Microsoft Excel

PowerPoint

CRM systems

Marketing reporting tools

Job description

Position: Marketing Manager – Brand Partnerships, Retail Marketing & Events

Location Dubai

Key Responsibilities

A. Principal Brand Marketing & Relationship Management

• Act as the primary marketing coordination point between client and the marketing departments of its international tyre, lubricant and automotive brand principals.
• Develop joint annual and quarterly marketing plans with brand principals, aligned with agreed commercial and marketing objectives.
• Coordinate the rollout of principal-led brand campaigns, product launches, seasonal promotions and dealer initiatives.
• Ensure brand communications and promotional activities comply with each principal's brand identity and marketing guidelines.
• Coordinate with internal wholesale, fleet and retail business heads to identify opportunities for joint marketing programmes.
• Prepare campaign proposals, activity budgets, timelines and post-campaign reports for principal approvals.
• Monitor and document utilisation of principal marketing contributions, co-op marketing funds and approved budgets, where applicable.
• Maintain strong working relationships with regional principal marketing teams and ensure timely execution of agreed activities.
• Develop and implement marketing programmes across the Group's nine automotive service centres under the Clients Pro retail operations.
• Work with retail operations and service centre managers to develop location-specific initiatives aimed at increasing customer footfall, enquiries, conversions and sales.
• Plan promotional activities around tyre brands, automotive services, seasonal demand and special retail offers.
• Coordinate in-store branding, point-of-sale materials, promotional displays, digital screens, signage and campaign visibility.
• Implement joint retail activation campaigns with brand principals to improve brand awareness and consumer preference.
• Develop customer acquisition and repeat-business initiatives in collaboration with retail teams.
• Visit retail locations regularly to inspect branding standards, campaign execution and promotional effectiveness.
• Work with the relevant teams on local-area marketing, Google Business Profile visibility, digital lead campaigns and retail promotional communication.
• Monitor the results of retail activations through customer enquiries, walk-ins, sales conversions and campaign-related revenue.

Key expectation: Every retail campaign must have a clear objective, execution plan and measurable outcome.

C. Wholesale, Dealer & Trade Marketing

• Work with Fleet and dealer division heads to develop trade marketing activities supporting sales growth, dealer engagement and brand visibility.
• Coordinate dealer incentive programmes, trade promotions, product introductions and other brand-supported sales initiatives.
• Organize dealer meets, distributor conferences, product knowledge sessions and customer appreciation activities.
• Support sales teams with relevant marketing materials, sales presentations, product catalogues and promotional assets.
• Develop initiatives to strengthen the Group's presence with tyre dealers, fleet operators and corporate customers.
• Evaluate campaign effectiveness in coordination with sales teams, including dealer participation, incremental sales and promotional return on investment.

D. Corporate Events, Exhibitions & Customer Engagement

Take end-to-end responsibility for planning, coordinating and executing the Group's major marketing events, including:

• Automechanika Dubai: Exhibition planning, principal coordination, stand design and fabrication, promotional materials, invitations, hospitality, lead generation and post-event reporting.
• Annual Al Clients Golf Day: Event concept, venue and tournament coordination, sponsorships, invitations, branding, customer engagement, gifts and post-event evaluation.
• Dealer and Customer Meets: Annual or periodic events involving wholesale customers, key accounts, fleet customers and brand principals.
• Product Launches & Principal Visits: Event planning, presentations, customer hospitality, promotional materials and brand visibility.
• Retail Events: Service center launches, promotional weekends, new location openings and joint activation programmes.
• Corporate Activities: Company milestones, anniversaries and other approved corporate branding initiatives.

For each major event, the Marketing Manager will be responsible for planning, budgets, vendors, invitations, execution, timelines, internal coordination and post-event reporting.

• Coordinate the Group's digital marketing activities with internal staff and appointed external agencies.
• Oversee social media content calendars, digital campaigns, promotional videos and website-related marketing content.
• Support Google Ads, Meta advertising and other relevant lead-generation campaigns through external specialists.
• Ensure digital activities complement wholesale, retail and principal-brand marketing objectives.
• Brief and supervise designers, digital agencies, photographers, videographers, printers and production companies.
• Ensure marketing collaterals are accurate, brand-compliant and delivered within agreed timelines.
• Evaluate agency performance against deliverables, budgets and campaign results.

The candidate is not expected to personally perform graphic design, website development or video editing, but must be capable of briefing, coordinating and evaluating specialist agencies.

F. Marketing Budgets, Performance & Reporting

• Prepare and manage annual marketing plans and budgets in coordination with management and business heads.
• Maintain a consolidated marketing calendar covering principal activities, retail campaigns, dealer initiatives and corporate events.
• Prepare detailed execution plans for major campaigns, including objectives, timelines, responsibilities and costs.
• Track expenditure against approved budgets and seek approvals as required.
• Prepare monthly marketing reports highlighting completed activities, ongoing projects, expenditure and business outcomes.Evaluate campaign performance using relevant metrics such as:
• Retail footfall and customer enquiries
• Promotional sales and sales conversion
• Dealer participation and engagement
• Qualified leads generated
• Event attendance and customer feedback
• Campaign return on investment
• Principal marketing budget utilization
• Present recommendations for improving future marketing activities.

3. Required Qualifications & Experience

Education

• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline.
• Professional marketing qualifications would be an advantage.

Professional Experience

• Ideally 5–10 years of relevant marketing experience, including at least 3–5 years in a marketing management or senior execution role.
• Strong experience in brand activation, trade marketing, retail marketing and event management.
• Prior experience in the UAE or GCC market is strongly preferred.
• Experience with automotive, tyres, lubricants, automotive aftermarket, multi-location retail, distribution or related consumer-product businesses will be a significant advantage.
• Demonstrated experience coordinating with international brands, regional brand marketing teams or multinational principals.
• Proven ability to handle several campaigns and events simultaneously.
• Strong campaign planning and project-management skills.
• Excellent coordination and relationship-management abilities.
• Commercial understanding of wholesale distribution and retail operations.
• Practical experience managing events, exhibitions and brand activations.
• Strong organisational skills with attention to deadlines and details.
• Ability to manage agencies, vendors and suppliers.
• Ability to interpret marketing results and prepare management reports.
• Strong written and spoken English with good presentation skills.
• Proficiency in Microsoft Excel, PowerPoint and standard marketing reporting tools.
• Familiarity with digital advertising, social media, CRM and lead tracking.
• Willingness to travel regularly between retail locations and attend events outside normal working hours when required.