Marketing Manager

NMC Healthcare; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

NMC Healthcare seeks a Marketing Manager to lead the design, implementation, communication, cost efficiency and administration of the corporate marketing philosophy and products in support of Dubai operations. This role covers product management from development through lifecycle with a focus on profitability and market competitiveness.

Responsibilities include driving revenue through strategic planning, leveraging technology, managing agency relationships, and acting as a credible spokesperson

Qualifications

• Master’s degree preferred.
• 3–5 years marketing experience in hospital setting.
• Excellent command of English; Arabic knowledge desirable.
• Computer literacy.

Responsibilities

• Drive revenue and profitability through strategic planning and new opportunities.
• Protect the current customer experience and create value for existing and prospective customers.
• Leverage agency relationships to optimize exposure of the company and products.
• Be a credible spokesperson and engage external communities about our products.
• Interface with IT and Operations to ensure execution of ideas.
• Participate in JCI accreditation project.
• Ensure compliance with government regulatory agencies and accrediting bodies.
• Develop new business strategies to enhance market share and performance.
• Work with hospital leadership to support management decisions and cost efficiency.
• Perform other related duties as assigned.

Skills

Marketing

Brand Management

Healthcare Marketing

Education

Master’s Degree in Marketing or Healthcare

Job description

The Marketing Manager reports to the Hospital Director and has overall responsibility for the design, implementation, communication, cost efficiency and administration of the corporate marketing philosophy and products in support of NMCDIP, Dubai business strategy. This includes expertise in delivery of all Product Management from development, implementation, and life cycle around risk appropriate profitability. The other disciplines within marketing are Promotion, Advertising and Reporting. Performs ongoing critical assessment of competitive and market forces in order to develop and influence multiple stakeholders in the corporation regarding the hospital and promotion strategies.

Responsibilities

Drive risk appropriate revenue and profitability objectives through strategic planning, research and ability to initiate new revenue opportunities and products in existing markets through innovative approaches, ideas, service segmentation and customer experience.

Protect the exclusive value of the current customer experience and create new ways to add value to current customers and attract prospective customers, particularly in scalable ways, such as leveraging technology and connection with others in the community.

Leverage agency relationships to optimize exposure of the company and products in all media channels through innovative marketing.

Be a credible, articulate company spokesperson and ensure effective multi-modal communication to engage our external communities in regards to our products.

Understand distinct needs of internal stakeholders including consumer, commercial and wealth management. Ability to interface with IT and Operations to ensure execution of ideas.

Attend to, manage and resolve patient complaints to the satisfaction of all parties involved.

Actively participate in JCI accreditation project.

Ensure compliance with government regulatory agencies and accrediting bodies.

Develop new business strategies to enhance market share and improve overall performance.

Work through the management team and medical leadership of the hospital, serving as a resource to help reduce costs, enhance revenues, achieve effective utilization and quality goals and objectives, analyze and utilize information to develop and support management decisions.

Perform other related duties incidental to the work described herein, as may be assigned or delegated.

Qualifications

Preferred Education: Master’s Degree

Preferred Experience: 3-5 years marketing experience preferably in a hospital set-up

Excellent command of oral and written English. Knowledge in Arabic is desirable.

Computer Literacy.

Performance Criteria:

Aim: Achievement of Core objectives in line with the expectations of the Management and stakeholders

Interpersonal: Ability to work constructively and interact professionally with others

Operations: Ability to coordinate multiple tasks, adjust to changing priorities and work within deadlines.