Marketing Manager

cielodxb; Dubai; On-site; AED 290,000 - 424,000; Full time

Job summary

cielodxb is seeking a Marketing Manager to lead the marketing function for a real estate agency. You will drive the brand, create property campaigns, and manage digital channels to generate qualified leads for the sales team.

You will develop and execute a comprehensive marketing strategy, optimize campaigns across Google, Meta, and other platforms, and collaborate with sales and external partners to grow brand visibility and business results.

Qualifications

• Proven experience in marketing, digital marketing, or growth marketing, preferably within real estate.
• Strong understanding of lead generation and performance marketing.
• Experience managing Meta Ads and Google Ads.
• Strong knowledge of social media marketing and content strategy.
• Ability to analyze campaign performance, CPL, conversion rates, and ROI.

Responsibilities

• Develop and execute the company's overall marketing strategy in line with sales and business objectives.
• Strengthen and maintain a consistent brand identity across all online and offline channels.
• Create marketing plans for property listings, new projects, launches, campaigns, and company initiatives.
• Identify new marketing opportunities, audiences, channels, and partnerships that can drive growth.
• Plan, manage, and optimize paid advertising campaigns across platforms such as Google, Meta, and other relevant channels.
• Develop lead-generation campaigns designed to attract qualified buyers, sellers, landlords, tenants, and investors.
• Monitor cost per lead, conversion rates, campaign ROI, and overall marketing performance.
• Work closely with the sales team to understand lead quality and continuously improve targeting and campaigns.
• Manage remarketing, audience segmentation, landing pages, and conversion-focused campaigns.
• Develop and manage the company's social media strategy across Instagram, LinkedIn, TikTok, YouTube, and other relevant platforms.
• Create and oversee engaging content including property videos, reels, photography, market updates, agent content, and promotional campaigns.
• Build a content calendar and ensure consistent, high-quality publishing.
• Identify trends and creative opportunities that can increase reach, engagement, and brand recognition.
• Develop marketing campaigns for individual properties, exclusive listings, and real estate projects.
• Coordinate professional photography, videography, property tours, brochures, presentations, and other marketing materials.
• Ensure listings and campaigns present properties professionally and accurately.
• Support launches, open houses, events, exhibitions, and other promotional activities.
• Track marketing KPIs and provide regular performance reports to management.
• Analyze campaign data to identify what is working, what needs improvement, and where marketing budgets should be allocated.
• Manage the marketing budget and ensure spending is focused on measurable business results.
• Monitor competitors, market trends, customer behavior, and changes within the real estate industry.
• Manage and coordinate internal marketing resources, freelancers, photographers, videographers, designers, agencies, and other external partners.
• Work closely with sales agents and management to ensure marketing activities support commercial priorities.
• Establish clear timelines and quality standards for marketing deliverables.

Skills

Marketing

Digital marketing

Lead generation

Campaign management

Social media

Content strategy

Tools

CRM

Google Analytics

Meta Ads Manager

Google Ads

Marketing automation

Job description

About the Role

We are looking for a driven, creative, and results-oriented Marketing Manager to lead the marketing function of our real estate agency.

This is a hands-on role for someone who understands how to build a strong real estate brand while generating qualified leads for the sales team. The ideal candidate combines strategic thinking with strong execution and is comfortable managing digital campaigns, social media, property marketing, content, lead generation, and agency partners.

You will be responsible for developing and executing our overall marketing strategy, increasing brand visibility, improving lead quality, and ensuring our marketing investment contributes directly to business growth.

Key Responsibilities

Marketing Strategy & Brand

• Develop and execute the company's overall marketing strategy in line with sales and business objectives.
• Strengthen and maintain a consistent brand identity across all online and offline channels.
• Create marketing plans for property listings, new projects, launches, campaigns, and company initiatives.
• Identify new marketing opportunities, audiences, channels, and partnerships that can drive growth.

Digital Marketing & Lead Generation

• Plan, manage, and optimize paid advertising campaigns across platforms such as Google, Meta, and other relevant channels.
• Develop lead-generation campaigns designed to attract qualified buyers, sellers, landlords, tenants, and investors.
• Monitor cost per lead, conversion rates, campaign ROI, and overall marketing performance.
• Work closely with the sales team to understand lead quality and continuously improve targeting and campaigns.
• Manage remarketing, audience segmentation, landing pages, and conversion-focused campaigns.

Social Media & Content

• Develop and manage the company's social media strategy across Instagram, LinkedIn, TikTok, YouTube, and other relevant platforms.
• Create and oversee engaging content including property videos, reels, photography, market updates, agent content, and promotional campaigns.
• Build a content calendar and ensure consistent, high-quality publishing.
• Identify trends and creative opportunities that can increase reach, engagement, and brand recognition.

Property & Project Marketing

• Develop marketing campaigns for individual properties, exclusive listings, and real estate projects.
• Coordinate professional photography, videography, property tours, brochures, presentations, and other marketing materials.
• Ensure listings and campaigns present properties professionally and accurately.
• Support launches, open houses, events, exhibitions, and other promotional activities.

Performance & Reporting

• Track marketing KPIs and provide regular performance reports to management.
• Analyze campaign data to identify what is working, what needs improvement, and where marketing budgets should be allocated.
• Manage the marketing budget and ensure spending is focused on measurable business results.
• Monitor competitors, market trends, customer behavior, and changes within the real estate industry.

Team & Partner Management

• Manage and coordinate internal marketing resources, freelancers, photographers, videographers, designers, agencies, and other external partners.
• Work closely with sales agents and management to ensure marketing activities support commercial priorities.
• Establish clear timelines and quality standards for marketing deliverables.

Requirements

• Proven experience in marketing, digital marketing, or growth marketing, preferably within real estate, property development, luxury, or a related industry.
• Strong understanding of lead generation and performance marketing.
• Experience managing Meta Ads and Google Ads.
• Strong knowledge of social media marketing and content strategy.
• Ability to analyze campaign performance, CPL, conversion rates, and ROI.
• Excellent communication, organization, and project-management skills.
• Strong creative judgment and attention to detail.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Commercial mindset with a strong focus on generating measurable results.
• Experience working with CRM systems, marketing automation, analytics, and reporting tools is an advantage.
• Knowledge of the local real estate market is highly desirable.

What We Are Looking For

We are not looking for someone who simply posts content on social media.

We are looking for a marketing professional who takes ownership of results — someone who can understand our business objectives, develop the strategy, execute campaigns, analyze performance, and continuously improve.

You should be proactive, resourceful, creative, data-driven, and comfortable working in a fast-moving real estate environment.

Key Success Metrics

Success in this role will be measured through:

• Growth in qualified inbound leads
• Cost per qualified lead
• Lead-to-opportunity and lead-to-client conversion
• Marketing-generated revenue and ROI
• Growth in brand awareness and digital presence
• Social media reach and engagement
• Website and landing-page performance
• Quality and consistency of property marketing
• Effective management of the marketing budget

Why Join Us?

This is an opportunity to take ownership of the marketing function within an ambitious and growing real estate agency. You will have the freedom to bring new ideas, build campaigns, strengthen the brand, and directly influence the company's growth.

If you are commercially minded, creative, performance-driven, and passionate about real estate marketing, we would like to hear from you.