Marketing Manager

The First Group Hospitality; Abu Dhabi; On-site; AED 240,000 - 360,000; Full time

Benefits offered by this job

Job summary

The Royal Stables Private Members Club in Abu Dhabi is seeking a Marketing Manager to lead our brand, communications, campaigns, and audience engagement. You will shape the luxury brand messaging, oversee digital channels, and drive revenue through memberships and events.

Ideal candidates bring 4+ years in luxury marketing, strong content creation skills, and a proven track record of delivering integrated campaigns that resonate with high-end audiences in the UAE.

Qualifications

• 4+ years of experience in marketing, brand management, communications, hospitality, luxury, lifestyle, private clubs, or a similar role.
• Proven experience developing and delivering successful marketing campaigns.
• Strong understanding of digital marketing, social media, content creation, email marketing, and brand management.
• Excellent written, verbal, communication, and presentation skills.
• Strong creative judgement with excellent attention to detail.

Responsibilities

• Develop and implement integrated marketing strategies aligned with the Royal Stables’ objectives.
• Manage the brand identity, positioning, tone of voice, and marketing standards.
• Plan and execute campaigns to increase brand awareness, memberships, bookings, events, and revenue.
• Create and manage content for social media, websites, newsletters, email campaigns, and digital platforms.
• Develop marketing calendars, campaign plans, briefs, and promotional materials.
• Manage the Royal Stables’ social media presence and online community engagement.
• Coordinate photography, videography, graphic design, copywriting, and other creative requirements.
• Collaborate with membership, sales, hospitality, equestrian, events, and operations teams.

Skills

Marketing strategy

Brand management

Digital marketing

Social media

Content creation

Email marketing

CRM systems

SEO

Paid advertising

Project management

English

Arabic

Microsoft Office

Google Analytics

Tools

Content management systems

CRM systems

Microsoft Office

Google Analytics

Job description

Overview

About The First Group Hospitality

The First Group Hospitality is a Dubai-headquartered, full-service hospitality management company specialising in hotel operations, asset management, and F&B strategy. With a team of industry veterans and a proven track record, the company delivers tailored solutions that enhance efficiency, optimise revenue, and maximise asset value for investors and hotel owners. As a trusted third-party hotel management provider, The First Group Hospitality partners with leading global brands to drive operational excellence and long-term profitability, thanks to expertise spanning property performance optimisation, cost management, and guest experience enhancement. Beyond management, The First Group Hospitality develops and operates a dynamic portfolio of upscale hotels, residences, and award-winning restaurants, creating high-value hospitality assets that stand out in the market.

For more information, visit tfghospitality.com

Job Description

The Royal Stables Private Members Club in Abu Dhabi is seeking a Marketing Manager to lead our brand, communications, campaigns, and audience engagement. Responsibilities include, but are not limited to:

Job Role

• Develop and implement integrated marketing strategies aligned with the Royal Stables’ objectives.
• Manage the brand identity, positioning, tone of voice, and marketing standards.
• Plan and execute campaigns to increase brand awareness, memberships, bookings, events, and revenue.
• Create and manage content for social media, websites, newsletters, email campaigns, and digital platforms.
• Develop marketing calendars, campaign plans, briefs, and promotional materials.
• Manage the Royal Stables’ social media presence and online community engagement.
• Coordinate photography, videography, graphic design, copywriting, and other creative requirements.
• Collaborate with membership, sales, hospitality, equestrian, events, and operations teams.
• Support the promotion of memberships, equestrian programmes, hospitality experiences, events, and private functions.
• Manage relationships with agencies, media partners, influencers, suppliers, and strategic partners.
• Identify opportunities for partnerships, sponsorships, collaborations, and cross-promotional activities.
• Organise and support marketing activations, launches, events, exhibitions, and promotional activities.
• Maintain and update website content, listings, brochures, presentations, and marketing collateral.
• Monitor marketing performance, campaign results, website traffic, engagement, leads, and conversions.
• Prepare regular marketing reports, insights, budgets, forecasts, and performance updates.
• Conduct market research and monitor competitor activity, trends, and customer behaviour.
• Ensure all marketing communications reflect the Royal Stables’ luxury positioning and brand standards.
• Manage marketing budgets, timelines, approvals, suppliers, and project delivery.
• Ensure consistent and accurate messaging across all customer and member touchpoints.
• Support public relations, media opportunities, press releases, and brand communications.
• Maintain confidentiality when handling business, member, client, and campaign information.
• Contribute to the continuous improvement of the Royal Stables’ marketing strategy and customer experience.
• Perform other marketing, communications, branding, and business development duties as required.

Desired Skill & Expertise

• 4+ years of experience in marketing, brand management, communications, hospitality, luxury, lifestyle, private clubs, or a similar role.
• Proven experience developing and delivering successful marketing campaigns.
• Strong understanding of digital marketing, social media, content creation, email marketing, and brand management.
• Excellent written, verbal, communication, and presentation skills.
• Strong creative judgement with excellent attention to detail.
• Experience in luxury hospitality, lifestyle, equestrian, events, or private members’ clubs is highly desirable.
• Proficiency in social media platforms, content management systems, email marketing tools, CRM systems, and Microsoft Office.
• Knowledge of digital analytics, reporting, SEO, and paid advertising is an advantage.
• Strong project management, organisational, and time-management skills.
• Commercially minded, with the ability to connect marketing activity to business results.
• Professional, polished, discreet, and confident in representing a luxury brand.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of the UAE market and local cultural expectations is highly desirable.
• Fluency in English is required; Arabic is an advantage.