Marketing Manager

Vibes Staffing; Abu Dhabi; On-site; AED 279,000 - 502,000; Full time

Job summary

Vibes Events, Abu Dhabi-based events and experiential staffing company, is seeking a Marketing Manager to own the complete marketing function from strategy to execution.

You will lead digital campaigns, content creation, and brand management, while coordinating with Commercial and Business Development teams to generate qualified leads and support revenue growth. This is a senior IC role with people management responsibilities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 5–8 years of experience in marketing roles, with 2–3 years in a managerial position.
• Experience in events, experiential, or staffing industry is highly preferred.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with commercial and revenue objectives.
• Own brand identity across touchpoints and materials.
• Design and implement lead generation campaigns; drive digital campaigns, email, content, and event marketing.
• Plan and manage the marketing budget and optimize resource allocation.
• Manage and optimize the company’s digital presence (website, social, SEO, paid media).
• Lead content strategy for social media, blogs, case studies, and videos.
• Plan and execute cross-channel campaigns across digital, email, PR, and partnerships.
• Collaborate with CPT and Business Development to support pitches and proposals.
• Track marketing metrics and report performance insights to leadership.
• Lead and develop the Social Media Content Creator and engage agencies/partners.

Skills

Marketing strategy

Lead generation

Social media management

Content creation

Brand management

Digital campaigns

Analytics

Project management

Storytelling

English communication

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Analytics

SEO tools

CRM systems

Marketing automation platforms

PowerPoint

Job description

Vibes Events is an Abu Dhabi-based events and experiential staffing company delivering large-scale programmes across the UAE and the region. We work with some of the most prestigious government entities, exhibitions, and brands in the market. This is an exciting opportunity to shape the marketing function of a growing company from the ground up, with full ownership of strategy, brand, and execution.

About the Role

Vibes Events is looking for a driven, self-starting Marketing Manager who takes initiative and runs with projects from concept to execution. You’ll bring strong management skills alongside genuine excellence in social media, content creation, PowerPoint, SEO optimisation and community management, using them to lead the company’s marketing and brand strategy. Based in Abu Dhabi and reporting to the Chief Commercial Officer, you will own the full marketing function, from lead generation and digital campaigns to brand management and content strategy. This is a senior individual contributor and people manager role, working closely with the Commercial, and Business Development teams to generate qualified leads, strengthen Vibes’ market positioning, and support revenue growth across the events and experiential staffing industry.

Reporting To: Chief Commercial Officer

Direct Reports: Social Media Content Creator (and external agencies where applicable)

Working Hours: Monday to Saturday, 9:00 AM – 6:00 PM (alternate Saturdays off); Flexibility required for occasional evenings and weekends to support during events and campaigns

What You’ll Do

Marketing Strategy, Brand & Lead Generation

• Develop and execute a comprehensive marketing strategy aligned with the company’s commercial and revenue objectives, translating business goals into annual and quarterly marketing plans
• Develop and maintain a strong, consistent brand identity across all touchpoints — overseeing tone of voice, visual identity, corporate materials, company profiles, and case studies
• Design and implement lead generation campaigns supporting the CPT and Business Development teams; drive inbound and outbound marketing efforts through digital campaigns, email, content, and event marketing
• Plan and manage the marketing budget, ensuring effective resource allocation and cost efficiency across all initiatives

Digital, Content & Campaign Management

• Manage and optimise the company’s digital presence including website, social media platforms, SEO, SEM, and paid media; ensure consistent and engaging online content and storytelling
• Develop and implement a content strategy that supports brand positioning, lead generation, and client engagement — overseeing social media content, blogs, event showcases, case studies, and video production
• Plan and execute integrated cross-channel campaigns including product/service launches, event promotions, and brand campaigns across digital, email, PR, and partnership channels

Commercial Support, Performance & People Management

• Work closely with the CPT and Business Development teams to provide lead generation campaigns, client-specific marketing assets, and support for pitches and proposals; align campaigns with the sales pipeline and target sectors
• Track and report on key marketing metrics — including lead generation, campaign ROI, website and social analytics — and provide regular performance insights to the CCO and commercial team
• Lead and develop the Social Media Content Creator and manage relationships with creative agencies, digital marketing agencies, and media partners to ensure quality, timeliness, and cost efficiency

What We Are Looking For

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• 5–8 years of experience in marketing roles, with 2–3 years in a managerial position; experience in the events, experiential, or staffing industry is highly preferred
• Proven ability to develop and execute marketing strategies and manage integrated digital campaigns across multiple channels
• Strong understanding of digital marketing channels and tools, including SEO, SEM, paid media, CRM systems, marketing automation platforms, and analytics tools
• Creative mindset with excellent communication, storytelling, and project management skills; ability to manage multiple campaigns and priorities in a fast-paced environment
• Outstanding written and spoken English communication skills are required