Marketing Executive – Automotive Industry

Parker Connect; Dubai; On-site; AED 90,000 - 140,000; Full time

Job summary

Parker Connect is looking for a proactive Marketing Executive to join our team in the Dubai area. You will develop marketing strategies, create materials, and manage digital campaigns to generate leads for the automotive sector.

Ideal candidates have hands-on content creation, strong digital marketing skills (Google Ads, Facebook/Meta Ads, Instagram), and a track record in promoting automotive products or services.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2+ years of digital marketing experience, ideally automotive.
• Proficient with Facebook/Google/Instagram ads and Canva or similar tools.
• Strong SEO/SEM, email marketing and lead generation knowledge.

Responsibilities

• Create marketing content: brochures, flyers, videos, social posts.
• Plan and run digital campaigns (Google/Facebook/Instagram).
• Manage social pages, websites, and other online platforms.
• Conduct market research and track trends.
• Collaborate with sales to generate online leads.
• Analyze campaigns using Google Analytics and insights.

Skills

Digital marketing

Content creation

Lead generation

SEO/SEM

Analytics

Communication

Social media

Independent work

Education

Bachelor's degree in Marketing

Tools

Facebook Ads Manager

Google Ads

Instagram Business

Canva

PowerPoint

Adobe Suite

WordPress

Job description

Job Summary:

We are seeking a proactive and creative Marketing Executive to join our dynamic team in the automotive industry. The ideal candidate will be responsible for developing marketing strategies, creating marketing materials, managing digital and social media campaigns, and generating leads through online platforms.

This role requires hands‑on experience in content creation, presentations, digital marketing (Google Ads, Facebook Ads, Instagram), and promotional strategies tailored to the automotive sector.

Key Responsibilities:

• Create and design marketing content such as brochures, flyers, presentations (PowerPoint/Canva), videos, and social media posts.
• Develop and execute digital marketing campaigns (Google Ads, Facebook/Meta Ads, Instagram Promotions).
• Manage and update the company’s social media pages, websites, and other online platforms.
• Conduct market research to identify new trends, customer preferences, and competitor strategies.
• Plan and run online campaigns to promote new vehicle launches, offers, and services.
• Collaborate with the sales team to generate leads through online marketing strategies.
• Analyze campaign performance and prepare reports using tools like Google Analytics, Facebook Insights, etc.
• Build and maintain relationships with vendors, media agencies, and digital platforms.
• Assist in organizing offline events, auto expos, and showroom promotions when required.
• Maintain and update digital and physical marketing assets.
• Managing Marketing Materials

Preferred Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• 2+ years of experience in digital marketing, preferably in the automotive or related industry, but not a must.
• Proficient in Facebook Ads Manager, Google Ads, Instagram Business, and other marketing tools
• Experience in using Canva, PowerPoint, or Adobe Suite for content creation
• Strong understanding of SEO/SEM, email marketing, and lead generation
• Excellent communication, writing, and presentation skills
• Familiar with social media algorithms, trends, and content engagement strategies
• Ability to work independently and in a fast-paced team environment

Preferred:

• Knowledge of automotive industry trends, vehicle models, and customer behaviour
• Experience in CRM platforms, WordPress, or other CMS tools
• Video editing/basic graphic design skills