Marketing Executive

Elite Group; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

Elite Group is seeking a Marketing Executive to drive campaigns across channels, coordinate with Sales and CRM, and enhance brand visibility. The role involves SEO, events, PR, partnerships, and data-driven optimization, ensuring alignment with company objectives.

The position requires strong collaboration, market research, and budget management to maximize ROI and customer engagement across UAE markets.

Qualifications

• Experience creating and executing multichannel marketing campaigns.
• Strong understanding of digital marketing, SEO, and performance marketing.
• Ability to collaborate with Sales, CRM and other departments to drive engagement.

Responsibilities

• Conceptualize, develop, manage and execute marketing campaigns across channels.
• Oversee the implementation of SEO and Performance Marketing activities.
• Plan, implement and manage events to promote the company and generate leads.
• Identify and execute PR strategies for strong online and offline presence.
• Develop partnerships and collaborations with external partners.
• Conduct market research to identify trends and opportunities.
• Manage CRM-driven campaigns and nurture customer relationships.
• Budget management and ROI tracking for marketing initiatives.
• Prepare regular performance reports and analyses.

Skills

Marketing

Digital marketing

CRM

SEO

Tools

CRM software

Event tools

Job description

A Marketing Executive plays a pivotal role as it contributes to the smooth functioning of marketing activities across the Marketing Department.

The Marketing Executive will collaborate with Sales, CRM and other departments to enhance the brand presence, drive customer engagement, retention and conversion.

DUTIES AND RESPONSIBILITIES:

Marketing Calendar Management and Implementation:

• Conceptualize, develop, manage and execute marketing campaigns across various channels
• Ensure campaigns are creative, engaging, and tailored to target audiences.

Oversee Digital Marketing Activities:

• Oversee the implementation of SEO and Performance Marketing activities
• Ensure campaigns are optimized for maximum results and efficiency

Event Planning and Execution:

• Conceptualize, plan, implement events and activities to promote the company, its products, services and partnerships, generate leads, sales, and create awareness and interest among the target market in line with the set event objectives aligned with the company requirements.
• Ensure seamless execution of events to enhance brand visibility and attract potential customers.
• Ensure event attendees are aligned with the event objectives i.e. prospects, loyalty programs, etc; and to follow through with the CRM funnel after the event.

Public Relations

• Identify effective and efficient PR channels; and create and implement a comprehensive PR strategy to ensure company’s strong online and offline presence, aligned with the overall marketing goals and objectives of both the company and the OEM.

Partnerships and Collaborations

• Develop and nurture partnerships and collaborations with potential partners, implement innovative campaigns and deliver impactful results.

Market Research:

• Conduct market research to identify consumer preferences, competitor activities, and emerging trends.
• Use research findings to adapt marketing strategies and gain a competitive edge.
• Regularly monitor market trends and conduct regular market research to gain insights into customer needs, preferences and behavior, as well as develop effective marketing strategies, and identify new market opportunities and industry developments in order to stay ahead of competitors.

Customer Database Management

• Work closely with the CRM and sales team to convert enquiries to sales.
• Utilize CRM software to manage customer information, track interactions, and status, and implement marketing campaigns and follow-up strategies to nurture customer relationships, retain existing customers and attract new ones.

Budget Management:

• Manage the marketing budget.
• Allocate resources efficiently, track expenses, and ensure that marketing initiatives deliver a strong return on investment (ROI).

Reporting and Analysis:

• Prepare and submit regular reports.
• Analyze data to assess the effectiveness of marketing strategies and identify areas for improvement.
• Monitor the performance of campaigns and adjust strategies as needed.
• Schedule and discuss reporting and analysis with other internal stakeholders.

Creativity

• Ensure all visual content are thoroughly reviewed, meets the objectives and in line with the brand identity.

Compliance and Ethics:

• Ensure all marketing activities comply with company and OEM Corporate Identity, legal, and ethical standards, including advertising regulations and consumer protection laws.
• Select and negotiate the most suitable external partners, vendors and agencies to work for various areas such as graphics, social media, PR, etc to support and execute the marketing strategies.
• Ensure deliverables meet industry best practices, quality standards, KPIs and deadlines.