Marketing Director, Digital and Customer Engagement

Caterpillar; Dubai; On-site; AED 440,690 - 587,587; Full time

Benefits offered by this job

Stock or equity grants

Domestic relocation support

Job summary

Caterpillar is seeking a Marketing Director of Digital and Customer Engagement in Dubai to lead a global marketing team. The successful candidate will drive engagement and demand for products through innovative marketing strategies.

This role includes overseeing digital and customer experiences while collaborating with various teams to create tailored solutions. Strong leadership skills and director-level experience are essential.

Work is required on-site five days a week, with domestic relocation support offered.

Qualifications

• Demonstrated ability to align customer satisfaction with business decisions and develop solutions.
• Experience in international marketplace issues and opportunities.
• Proven track record in strategic marketing and innovation.

Responsibilities

• Lead a global marketing team to enhance customer engagement and demand.
• Oversee digital and in-person experiences for customer engagement.
• Manage marketing budget and optimize resources effectively.

Skills

Customer focus

Global perspective

Creativity

Strategic thinking

Education

Director level experience

Job description

Career Area: Marketing

Job Title: Marketing Director of Digital and Customer Engagement

Job Overview

Your work shapes the world at Caterpillar Inc. When you join Caterpillar, you become part of a global team that cares not only about the work we do but also about each other. We are problem solvers and future world builders creating stronger, more sustainable communities. We don’t just talk about progress and innovation; we make it happen with the customers where we work and live. Together we are building a better world for everyone.

About Caterpillar

With 2024 sales and revenues of $64.8 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off‑highway diesel and natural gas engines, industrial gas turbines, and diesel‑electric locomotives.

For 100 years we’ve helped customers build a better, more sustainable world and are committed to contributing to a reduced‑carbon future. Our innovative products and services, backed by a global dealer network, provide exceptional value that helps customers succeed.

Caterpillar operates on every continent primarily through three segments: Construction Industries, Resource Industries, and Energy & Transportation. Financing and related services are provided through our Financial Products segment.

Job Description

Caterpillar has an exciting Marketing Director of Digital and Customer Engagement leadership opportunity for our Construction Industries segment. The Construction Industries (CI) segment primarily supports customers using machinery in infrastructure and building construction applications. Alongside the dealer network, the segment is committed to delivering an easy‑to‑buy, easy‑to‑own customer experience through innovative products, services, and technology.

This Marketing Director will lead a global marketing team in developing and executing integrated marketing strategies to drive engagement, advocacy, and demand for Caterpillar’s Construction Industries products, services, and solutions. The role serves as the primary liaison between Construction Industries and other business unit marketing teams, playing a pivotal role in global marketing initiatives.

Responsibilities include overseeing digital and in‑person experiences such as customized dealer programs, trade shows, customer visits, and training programs. Collaborating with product managers and regional sales teams, the Marketing Director identifies critical marketing needs and guides the creation of tailored region‑specific solutions. Additionally, the leader will direct customer‑direct marketing promotion of products and services through various channels with a focus on digital expertise and target marketing to expand reach and meet customer demands.

Key Responsibilities

• Collaborates cross‑functionally and develops comprehensive brand positioning, messaging, creative, and program executions that prioritize customer acquisition, retention, and growth, putting the customer at the center of all communication touchpoints.
• Develops and leads a team, fostering a high‑performance, highly engaged culture.
• Leverages continuous analysis of the marketplace and customer trends to provide insight, recommendations, and strategies based on insight.
• Creates and manages the marketing budget, ensuring efficient resource allocation and continuously optimizing marketing efforts to drive improved business results.
• Prepares periodic business reviews and market assessments to influence decision‑making, track results, and improve business performance.

Qualifications

Customer Focus

• Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Champions models and directs an organization’s commitment to externally focused decision‑making tied to customer business needs and satisfaction.
• Provides customer‑focused vision, strategy, and leadership that exceeds customer expectations.
• Persuasively articulates the link between customer focus and enhanced business success to stakeholders.
• Teaches others to foster customer relationships based on mutual understanding, respect, trust, and business partnering.
• Develops best practices to create, evaluate, and enhance customer loyalty that are sought by others within and outside the organization.
• Consults with senior executives regarding critical success factors and details to being a customer‑focused organization.

Global Perspective

• Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
• Coaches others on legal, regulatory, and financial issues across multiple countries.
• Participates in developing current and planned infrastructure for conducting global business.
• Advises on the application of global policies to regional and local operations.
• Compares and contrasts opportunities and challenges for countries within a region.
• Oversees current projects using experience with conducting business in several countries.
• Coordinates country‑specific legal and financial compliance reviews.

Creativity

• Knowledge of approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Maintains balance between innovation and pragmatism.
• Challenges accepted ways of operating.
• Monitors innovations in field and explores usefulness in own function.
• Encourages, solicits, and rewards imaginative ideas.
• Supports experimentation and accepts occasional setbacks or failures.
• Finds new ways to approach problems.

Strategic Thinking

• Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Directs strategic alliances and partnerships for mutual benefit.
• Makes sound business decisions on behalf of the group when faced with complex and contradictory alternatives.
• Builds the strategic thinking capability of the group.
• Interprets available data and analyzes when creating business plans.
• Recommends ways to position the organization for long‑term competitiveness.
• Prepares the group’s response to key marketplace trends, opportunities, and vulnerabilities.

Additional Details

Location: Dubai, UAE office.

Role will be on‑site five days a week.

Domestic relocation is offered for the role.

Sponsorship is not offered for the role.

Travel expectation for this role is 25% to 50%.

This position is eligible for stock or other equity grants pursuant to Caterpillar’s long‑term incentive plan.

Posting Dates

December 24 2025 – January 2 2026

EEO Statement

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.

Required Experience

Director level experience.