Marketing Director

La Petite Maison (LPM); Dubai; On-site; AED 700,000 - 1,000,000; Full time

Job summary

La Petite Maison (LPM) seeks a Marketing Director based in Dubai to lead our luxury brand story across continents and concepts. You will direct marketing for LPM Restaurant & Bar, Le Café LPM, and future concepts, managing a team and dotted-line partners worldwide with a clear ROI focus.

You’ll craft brand strategy with the CEO, oversee PR, digital, CRM, and employer branding, and ensure consistent, high-impact communications in English with French a plus.

Qualifications

• 10+ years in marketing and communications with luxury brands.
• Strong PR track record: media relations, agency management, impactful coverage.
• Deep digital and social expertise: content, paid, email, analytics.
• Bachelor’s in marketing/communications; master’s a plus.

Responsibilities

• Lead PR and media relations across markets, driving agency performance and event representation.
• Own social and digital channels: content strategy, acquisition, email and analytics.
• Shape brand and communication strategy with the CEO across all concepts.
• Ensure consistent on-brand messaging across channels and markets.
• Develop employer brand content with HR collaboration.
• Collaborate with CRM and Operations to convert first-time guests into regulars.
• Own the marketing budget and demonstrate ROI with Finance.
• Lead a global marketing community across markets and concepts.

Skills

Luxury marketing

PR & media relations

Digital marketing

Team leadership

Budgeting & ROI

English language

French language

Education

Bachelor's in Marketing or Communications

Master's degree (preferred)

Job description

Job Description:

From London to Dubai, Miami and Hong Kong, LPM brings the French Riviera to the global dining scene. Now we’re opening new cities and new concepts. We need a Marketing Director to tell that story everywhere, in one voice.

The role

Based at our Dubai office, you report to the CEO and shape the LPM brand together. You lead marketing for LPM Restaurant & Bar, Le Café LPM, LPM-sur-MER and the concepts still to come. Your team includes a Creative Manager, Junior Marketing Manager and a Marketing Executive, plus a dotted line to marketing leads in every market.

What You’ll Do

• Lead PR and media relations: drive our agencies, create stories worth telling, secure coverage that matters in every market, and represent LPM at events
• Own social and digital: content strategy, digital acquisition, websites and email, with data behind every decision
• Shape the brand and communication strategy with the CEO, across every concept
• Keep every channel and every market consistent and on-brand
• Create the content behind our employer brand, in partnership with HR
• Work with CRM and Operations to turn first-time guests into regulars
• Own the marketing budget and prove ROI with Finance
• Lead a global marketing community across all our markets and concepts

What You Bring

• 10+ years in marketing and communications with top-tier luxury, hospitality or F&B brands
• A strong PR track record: media relationships, agency management, coverage that moves the business
• Deep digital and social expertise: content, paid acquisition, email, analytics
• Leadership of teams, including remote teams across countries
• Commercial discipline: budgets, ROI, reporting
• Excellent written and spoken English; French is a strong plus
• A bachelor’s in marketing, communications or similar; a master’s is a plus

Why LPM

• A direct line to the CEO
• A global brand in expansion: new concepts, new cities, new stories
• Creative freedom within a strong identity
• A culture that where we Love what we do, Pay attention to detail and Make magic happens

Ready to write LPM’s next chapter?