Marketing Campaigns Specialist — Hospitality & Digital Growth

King Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

King Group Hospitality seeks a Marketing Executive to drive planning and execution of marketing activities across its restaurants, brands and business verticals in Dubai. You will focus on digital marketing, social media, campaigns, promotions, site optimization and brand visibility to increase traffic, footfall and sales.

You will coordinate with internal teams and external agencies, manage content calendars, oversee SEO, aggregator platforms, and analytics to refine strategies and maximize ROI

Qualifications

• The Marketing Executive supports planning and execution of marketing activities for King Group Hospitality across its restaurants, brands and business verticals.
• Role focuses on digital marketing, social media, campaigns, promotions, aggregator platforms, website verification and SEO.

Responsibilities

• Plan and execute marketing campaigns across KGH brands and outlets.
• Coordinate promotional activities to drive footfall, sales and customer engagement.
• Support seasonal, festive and outlet-specific campaigns.
• Track campaign performance and prepare regular reports.
• Coordinate with internal teams and external agencies for campaign execution.
• Coordinate content calendars, posts, reels, stories and promotional creatives.
• Work with designers, photographers, videographers and agencies for content creation.
• Monitor engagement, reach, leads and conversions.
• Identify opportunities to improve digital visibility and customer engagement.
• Develop and maintain a structured social media content strategy aligned with KGH brand priorities and campaigns.
• Prepare and maintain a content calendar for posts and other platform content with publishing dates.
• Ensure scheduled content is published on time across social media platforms.
• Coordinate with teams to ensure creatives and assets are ready before posting.
• Monitor publishing gaps daily and address delays.
• Review social media performance and refine content strategy.
• Identify website errors and coordinate timely corrections with developers.
• Support website upgrades and optimisation to improve user experience and SEO.
• Coordinate SEO activities including keyword research, on-page optimization and local SEO.
• Monitor website traffic and conversions using tools like Google Analytics.
• Recommend initiatives to increase traffic, enquiries and online orders.
• Coordinate with internal teams and vendors for website maintenance and content updates.
• Prepare periodic website performance reports highlighting trends and issues.

Job description

King Group Hospitality seeks a Marketing Executive to drive planning and execution of marketing activities across its restaurants, brands and business verticals in Dubai. You will focus on digital marketing, social media, campaigns, promotions, site optimization and brand visibility to increase traffic, footfall and sales.

You will coordinate with internal teams and external agencies, manage content calendars, oversee SEO, aggregator platforms, and analytics to refine strategies and maximize ROI