Marketing Analytics Engineer

alfanar; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

alfanar is seeking a Marketing Data Analyst to support marketing planning, market research, and performance monitoring. The role involves collecting and structuring data, updating planning templates, and maintaining documentation to ensure accurate business information.

The analyst will study market data, track performance indicators, prepare analytical reports, and translate technical content into marketing materials. Collaboration with sales and product teams is required.

Qualifications

• Experience with marketing data analysis and reporting.
• Ability to structure and interpret market data for plans and budgets.
• Strong written and verbal communication skills for cross-functional teams.

Responsibilities

• Compile technical and commercial data for marketing plans and budgets.
• Update planning templates with actual performance figures.
• Maintain controlled copies of planning documents and records.
• Collect and structure market data related to customers, competitors, products, and pricing.
• Analyze sales performance and market trends using approved tools.
• Prepare periodic analytical reports and highlight variances.
• Track marketing activities against defined performance indicators.
• Update monitoring files and report deviations from approved plans.
• Provide structured data to support corrective actions.
• Prepare technical marketing materials, product data sheets, and presentations.
• Translate product specifications into application-based marketing content.
• Maintain and update marketing databases and documentation.
• Ensure proper archiving and accessibility of marketing information.
• Support the enhancement of marketing reporting templates and tools.
• Coordinate with sales and concerned departments to obtain required inputs.
• Identify opportunities to improve reporting formats and data accuracy.
• Keep updated with market developments, product applications, and industry practices.
• Delivery: perform planned activities to meet targets; report deviations and execution of tasks.
• Problem-Solving: address issues and escalate complex operational problems.
• Quality: ensure quality requirements for processes and products.
• Business Process Improvements: pursue written systems, policies, and automation opportunities.
• Compliance: adhere to related policies and procedures and work instructions.
• Health, Safety, and Environment: ensure safety, quality, and environmental controls.

Education

Bachelor's Degree in Marketing & Communication or relevant field

Job description

alfanar is seeking a Marketing Data Analyst to support marketing planning, market research, and performance monitoring. The role involves collecting and structuring data, updating planning templates, and maintaining documentation to ensure accurate business information.

The analyst will study market data, track performance indicators, prepare analytical reports, and translate technical content into marketing materials. Collaboration with sales and product teams is required.