Marketing Analytics & Planning Engineer

alfanar; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Alfanar in Dubai seeks a Marketing Analyst to perform data-driven marketing analysis, performance tracking, and documentation to support planning and reliable business information.

You will compile data for plans, analyze market trends, prepare reports, and translate technical specs into compelling marketing content. The role emphasizes collaboration with sales and other departments and continuous process improvement.

Qualifications

• Academic Qualification: Bachelor Degree in Marketing & Communication or equivalent.
• Work Experience 4 to 6 years in marketing/advertising fields.
• Proven understanding of marketing planning, market research, and reporting.

Responsibilities

• Support marketing planning with data collection and budgeting.
• Collect and structure market data on customers, competitors, and pricing.
• Analyze sales performance and market trends using approved tools.
• Prepare analytical reports and highlight variances.
• Translate product specifications into marketing content.
• Maintain marketing databases and documentation.
• Coordinate with sales to obtain required inputs.
• Identify opportunities to improve reporting formats and data accuracy.

Skills

Advertising Concepts

Brand Development

Competitive Analysis

Customer Relationship Marketing

Web Marketing

Product Profitability Analysis

Marketing Programs

Education

Bachelor Degree in Marketing & Communication

Job description

Alfanar in Dubai seeks a Marketing Analyst to perform data-driven marketing analysis, performance tracking, and documentation to support planning and reliable business information.

You will compile data for plans, analyze market trends, prepare reports, and translate technical specs into compelling marketing content. The role emphasizes collaboration with sales and other departments and continuous process improvement.