SR. Marketing Engineer | alfanar Electric

alfanar; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Alfanar is seeking a marketing professional to drive initiatives for technical products and coordinate between engineering and business teams. The role includes promoting the company’s image, managing events and partnerships, and delivering data-driven strategies for growth.

Responsibilities include market research, budgeting, and development of campaigns and materials to support product positioning. The candidate will work across markets with a focus on growth and strong stakeholder

Qualifications

• Bachelor degree in Electrical Engineering or relevant field.
• 8–10 years of experience in marketing for technical products.
• Strong communication between technical and non-technical stakeholders.
• Experience in budgeting, events and go-to-market activities.

Responsibilities

• Represent the Marketing Department in seminars, exhibitions, and training workshops.
• Conduct market research and gather insights on trends and competitors.
• Identify distributors, partners, and agents for market expansion.
• Prepare and manage the annual marketing budget and campaigns.
• Develop marketing materials and technical presentations for stakeholders.
• Establish KPIs and report performance to drive continuous improvement.

Skills

Advertising concepts

Brand development

Competitive analysis

Customer relationship marketing

Marketing programs

Education

Bachelor's degree in Eng

Job description

Drive marketing efforts by applying engineering expertise to promote and sell technical products, ensuring effective communication between technical and non-technical stakeholders, and contributing to business growth through strategic marketing initiatives.

Key Accountability Areas

Job Purpose

Drive marketing efforts by applying engineering expertise to promote and sell technical products, ensuring effective communication between technical and non-technical stakeholders, and contributing to business growth through strategic marketing initiatives.

Representation & Brand Promotion

• Represent the Marketing Department in seminars, exhibitions, and training workshops across existing and emerging markets, ensuring consistent and professional communication of the company’s image, products, and values.
• Build and maintain strong relationships with industry stakeholders, business partners, and potential clients during events to enhance visibility and create growth opportunities.

Market Research & Intelligence

• Conduct in-depth market research and gather marketing intelligence on industry trends, customer behavior, market size, and competitor strategies to provide actionable insights.
• Monitor global and regional market developments to anticipate changes, identify threats, and recommend strategic responses.
• Translate collected data into reports and presentations that support data-driven decisions and business development planning.

Market Expansion & Business Development

• Carry out feasibility studies for new potential markets to evaluate opportunities for entry and long-term growth.
• Identify and assess potential distributors, partners, and agents to establish sustainable distribution networks.
• Provide recommendations on go-to-market strategies that align with organizational goals and market conditions.

Planning & Budgeting

• Prepare and manage the annual marketing budget, covering seminars, exhibitions, promotional activities, and market-entry initiatives.
• Develop a clear schedule and detailed plan per market, ensuring efficient resource allocation and cost-effectiveness.
• Track expenditures against budgets, providing variance analysis and corrective recommendations where needed.
• Provide technical marketing support to distributors and clients, including product presentations, technical seminars, and training workshops.
• Contribute to the development of marketing materials, content, and campaigns to support product positioning and market penetration.

Performance Monitoring & Reporting

• Establish KPIs for marketing activities and evaluate the effectiveness of campaigns, events, and market-entry efforts.
• Prepare and submit periodic performance reports highlighting achievements, challenges, and recommendations for continuous improvement.

Role Accountability

HR Proficiency:

• Ability to obtain updated soft and technical skills related to the job
• To have a vision and a plan for the career path and how to achieve it.

Delivery:

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving:

• Solve any related problems arise and escape any complex operational issues.

Quality:

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements:

• Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.

Compliance:

• Comply to related policy and procedures and work instructions.

Health, Safety, and Environment:

• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic Qualification Bachelor Degree in Electrical Engineering or Any relevant field Work Experience 8 to 10 Years Technical / Functional Competencies Advertising Concepts Brand Development Competitive Analysis Customer Relationship Marketing Marketing Programs

Profile description

Alfanar is a Saudi company with an international presence, primarily engaged in the manufacturing and trading of a wide variety of low, medium, and high voltage electrical products, in addition to its portfolio of conventional and renewable energy solutions, oil and gas, water treatment, infrastructure, technical services, and digital solutions.

The hub of alfanar’s manufacturing operations is Medinet alfanar Alsinaiya, a 700,000 square-meter complex located in Riyadh. The complex houses an array of ultra-modern manufacturing facilities and laboratories equipped with state-of-the-art technologies and staffed with highly skilled professionals.

alfanar derives its success from its commitment to providing the highest quality standards to its customers, and the continuous development of its human capital, who alfanar considers its most valuable asset. With this in mind, alfanar promotes a proactive work environment where its employees are always valued, nurtured, and empowered to fuel their pride in being part of alfanar.

For more information about alfanar, please visit alfanar.com