Marketing Analyst

Visa; Dubai; Hybrid; USD 70,000 - 110,000; Full time

Job summary

Visa is seeking a qualified marketing professional to lead digital marketing initiatives aimed at enhancing client relationships and achieving growth objectives. The role requires deep knowledge in digital marketing channels, strategic planning, and project management skills. Candidates should be highly collaborative, data-driven, and possess a minimum of 3 years of marketing experience. This hybrid position involves developing effective marketing strategies and executing campaigns to drive business success.

Qualifications

• Minimum 3 years experience in marketing.
• Strong understanding of digital and performance marketing.
• Experience managing external clients and agencies.

Responsibilities

• Develop and leverage marketing strategies to meet clients' business goals.
• Execute digital marketing campaigns that align with Visa's objectives.
• Build collaborative relationships with internal and external stakeholders.

Skills

Digital marketing

Strategic planning

Data analysis

Negotiation

Project management

Education

Bachelor's in Business Management or Advertising

Tools

Data visualization tools

Job description

Lead the development of annual and multiyear plans with Visa's clients and partners, including financial institutions, merchants, and FinTechs. Leverage Visa's sponsorship assets, capabilities, partnerships, and advisory services in this process.

1. Develop a clear understanding of the clients' business strategies and objectives, aligning them with Visa's strategic goals in the market.

2. Use a data-driven approach, leveraging consumer trends and insights to propose initiatives that drive business growth.

3. Exhibit a strong understanding of digital marketing practices and advise clients on the best strategies to achieve strong business results using tools, platforms, influencers, and sponsorship assets.

4. Identify new market opportunities that will increase value-added services to clients and end consumers.

Establish, develop, and maintain strong collaborative relationships across internal and external stakeholders.

1. Build strong relationships with clients, internal stakeholders, and agency partners, translating strategy into actionable objectives and driving efficiency within defined processes.

2. Influence and gain support from client partners to participate in Visa marketing activities through collaboration, influence, and negotiation.

3. Execute digital marketing campaigns and initiatives to support Visa's strategic objectives and clients' business goals.

4. Leverage Visa's sponsorship assets, partnerships, and capabilities across the region and globally to deliver value to our client partners.

This is a hybrid position. The number of days in the office will be confirmed by your hiring manager.

Qualifications :

Basic Qualifications

• Knowledge of various digital marketing channels, including social media, email marketing, and content marketing.
• Understanding of how to measure and analyze the performance of different channels.
• Strategic thinker with strong commercial acumen and negotiation skills.
• Ability to work with large datasets and data visualization tools to create engagement opportunities and drive strategic outcomes.
• Strong planning and project management skills, with excellent written and spoken communication.
• Significant experience in marketing, with a strong record in campaign planning, implementation, target setting, and flawless delivery.
• Strong understanding of key P&L drivers to build effective business cases.
• Strong understanding of digital and performance marketing practices.
• Proven track record in managing external clients, agencies, and developing integrated campaign materials.
• Strong self-management skills, including drive and energy.
• Understanding of the region, multicultural sensitivity, and a commitment to fostering an inclusive culture.
• Willingness to travel as relevant, in accordance with Visa's safety and security policies.

Preferred Qualifications

• Experience in Tech, FMCG, retail banking is advantageous.
• Bachelor's degree in Business Management, Advertising, or equivalent; diploma is acceptable.
• Proven relationship management and sales skills.
• Minimum of 3 years of marketing experience.

Additional Information :

Visa is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa also considers qualified applicants with criminal histories in accordance with EEOC guidelines and applicable laws.

Remote Work :

No

Employment Type :

Full-time