Marketing Adoption Lead for Government Digital Platform

Client of Salt; Dubai; On-site; AED 160,000 - 240,000; Full time

Job summary

Client of Salt is seeking a senior marketing consultant to lead the adoption of a new government digital services platform in the UAE. You will define and execute the adoption strategy, serving as the sole marketing resource within a small delivery team and coordinating with government stakeholders and the delivery partner to drive awareness, activation and ongoing usage.

The role requires Arabic language proficiency and a minimum of 8 years in UAE marketing, with experience launching digital

Qualifications

• 8+ years of marketing experience in the UAE.
• Arabic speaking is essential.
• Experience building or launching digital platforms for government or B2B/B2C.
• Ability to work as the sole marketing adoption resource within a small project team.

Responsibilities

• Current-State Review of platform marketing approaches.
• Audience Segmentation to define communication groups.
• Adoption Strategy across multi-phase rollout.
• Channel Strategy across digital, social, government channels.
• Messaging Framework with audience-specific value propositions.
• Campaign Activation for awareness and usage.
• Communications Roadmap aligned with rollout plan.
• Ecosystem Communications with partner entities.
• Performance Measurement of adoption KPIs.
• Marketing Operations to calendar and templates.

Skills

Marketing strategy

Adoption marketing

Communications

Stakeholder engagement

Job description

Client of Salt is seeking a senior marketing consultant to lead the adoption of a new government digital services platform in the UAE. You will define and execute the adoption strategy, serving as the sole marketing resource within a small delivery team and coordinating with government stakeholders and the delivery partner to drive awareness, activation and ongoing usage.

The role requires Arabic language proficiency and a minimum of 8 years in UAE marketing, with experience launching digital