Arabic-Speaking Gov Digital Adoption Marketing Lead

Salt; Dubai; On-site; AED 240,000 - 360,000; Part time

Job summary

Salt is seeking a senior marketing consultant to lead adoption for a new government digital services platform in the UAE. You will define the adoption strategy, messaging framework and rollout plan to drive awareness, activation and sustained usage among end users and government stakeholders.

Arabic speaking is essential. Candidates should have 8+ years in UAE marketing and experience launching digital platforms for government or B2B/B2C contexts.

Qualifications

• Arabic speaking essential.
• Minimum 8 years’ experience in the marketing industry within the UAE.
• Experience building or launching digital platforms – for government or B2B/B2C.
• Government sector experience preferred but not mandatory.
• Comfortable operating as an individual contributor – sole marketing adoption resource.

Responsibilities

• Current-State Review: assess existing marketing and engagement approaches for the platform.
• Audience Segmentation: map personas to communication needs and adoption barriers.
• Adoption Strategy: define multi-phase adoption across pre-launch to retention.
• Channel Strategy: specify channels and mix for awareness and activation.
• Messaging Framework: create audience-specific value propositions and CTAs.
• Campaign Activation: design activation approaches for priority segments and phases.
• Communications Roadmap: align with rollout plan and key moments.
• Ecosystem Communications: coordinate messaging across entities.
• Performance Measurement: define KPIs linked to adoption objectives.
• Marketing Operations: draft calendars and templates for rollout over 12 months.

Skills

Arabic speaking

Job description

Salt is seeking a senior marketing consultant to lead adoption for a new government digital services platform in the UAE. You will define the adoption strategy, messaging framework and rollout plan to drive awareness, activation and sustained usage among end users and government stakeholders.

Arabic speaking is essential. Candidates should have 8+ years in UAE marketing and experience launching digital platforms for government or B2B/B2C contexts.