Market Research Specialist

Changan MEA; Abu Dhabi; On-site; AED 180,000 - 360,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Indemnités de stage/alternance

Job summary

CHANGAN Automobile is seeking a Market Analyst to focus on the Middle East and Africa automotive industry, tracking new product launches, policies, price fluctuations, and trends to inform product decisions. This role emphasizes market insights and bilingual communication in Arabic and English.

You will benchmark competitor models across function, performance, configuration and price to support product optimization and new product development, and translate automotive terminology between Arabic

Qualifications

• Native Arabic, proficient in English
• Bachelor's degree or above; automotive, marketing, and language majors preferred
• 2-3 years or more of relevant automotive industry experience
• Excellent communication, coordination, and organization skills; able to work with internal and external teams
• Familiar with automotive R&D, production and sales processes

Responsibilities

• Market Analysis: Focus on the Middle East and Africa automotive industry; monitor new product launches, policies, price movements and industry trends to inform product decisions.
• Product benchmarking: compare competitor models across function, performance, configuration and price to identify strengths, weaknesses and guide product development.
• Translation of automotive terminology: translate and review Arabic-English phrases to ensure local relevance and professional quality.

Skills

Market analysis

Arabic (native)

English (proficient)

Communication

Education

Bachelor's degree or above

Job description

About the Company:

CHANGAN Automobile is one of the four major Chinese automobile groups, boasting a heritage spanning 164 years and 41 years of car manufacturing experience; we have 14 manufacturing bases and 39 plants worldwide. As a leading Chinese car manufacturer, CHANGAN Automobile has self-owned brands including CHANGAN UNI, CHANGAN NEVO, CHANGAN LCV, DEEPAL, AVATR, and joint venture brands including CHANGAN Ford, CHANGAN Mazda, and JMC. In 2021, the cumulative sales of CHANGAN's self-owned brand exceeded 20 million units. Up till April 2024, the cumulative sales of Chinese brands under CHANGAN exceeded 26.33 million units. CHANGAN Automobile has more than 18,000 engineers and technicians from 31 countries around the world, and has established R&D network of ten cities in six countries in Chongqing, Beijing, Shanghai, Dingzhou in Hebei, Hefei in Anhui, Turin in Italy, Yokohama in Japan, Birmingham in the UK, Detroit in the US and Munich in Germany. We have a professional automotive R&D process and testing & verification system, to ensure that each product can endure more than 10 years or 260,000 km of use.

Responsibilities:

1. Market Analysis: Focus on the Middle East and Africa automotive industry, pay attention to new product launches, policies, target price fluctuations, and industry trends, and collect, organize, and analyze market news and auto trends on a regular basis to provide a solid and quantifiable foundation for product decision-making.

2. Product benchmarking: For competitor models, make in-depth comparisons from multiple dimensions, such as function, performance, configuration, price, etc., to find out the strengths and weaknesses of the products and help product optimization and new product development.

3. Translation of automotive vehicle systems: Proofread, translate, and review automobile phrases accurately in Arabic and English to ensure that the language is appropriate to the local habits and culture, as well as accurate and professional, to enhance the multilingual user experience.

Qualification:

1. Language: Native Arabic, proficient in English, able to deal with professional documents.

2. Education: Bachelor's degree or above; major is not limited; automotive, marketing, and language majors are preferred.

3. Market analysis: have keen market insight, can quickly capture market moves, and are able to use digital analysis tools for further conclusions.

4. Communication and collaboration: Excellent communication, coordination, and organization skills; able to work efficiently with internal and external.

5. Industry experience: 2-3 years and above of relevant experience in the automotive industry is required, being familiar with automotive research and development, production, and sales links.