Manager - Social Media

Dubai Careers - A Smart Dubai Initiative; Dubai; On-site; AED 335,000 - 446,000; Full time

Job summary

Dubai Media Incorporated in Dubai seeks a Lead Social Media Content professional to oversee the development of social content for all TV channels and radio stations, ensuring engagement and alignment with each channel’s identity.

You will plan weekly, monthly, and campaign content around programming, live events, and launches, identify high-value material, and guide its adaptation into social-first formats, while supervising end-to-end creation and publishing across platforms.

Qualifications

• Bachelor's degree in digital media, journalism, or related discipline required.
• Experience in social media content strategy and production is desirable.
• Understanding of TV and radio programming a plus.

Responsibilities

• Lead and supervise the development of social media content for TV channels and radio stations.
• Develop and oversee weekly, monthly, and campaign content plans aligned with programming.
• Identify high-value content and adapt it into social-first formats (short-form videos, clips, reels, stories, posts).
• Oversee end-to-end content creation: concepts, scripting, editing, captions, thumbnails, graphics.
• Oversee scheduling and publishing across social platforms with adherence to calendars.

Education

Bachelor's degree in Digital Media, Media & Communications, Journalism, Broadcasting, Marketing, Multimedia, or a related discipline

Job description

Job Description

• Lead and supervise the development of social media content for all TV channels and radio stations under the TV & Radio Unit, ensuring content is engaging, relevant, timely, and aligned with each channel's identity and target audience.
• Develop and oversee weekly, monthly, and campaign-based social media content plans aligned with TV and radio programming schedules, key shows, live events, launches, and strategic priorities.
• Identify high-value content from TV programs, radio shows, interviews, news, entertainment programs, and live coverage and guide its adaptation into social-first formats such as short-form videos, clips, reels, stories, posts, and other digital assets.
• Supervise the end-to-end social content creation process, including content selection, concepts, scripting, editing, captions, thumbnails, graphics, and other creative elements required for publishing.
• Oversee the scheduling and publishing of approved content across relevant social media platforms, ensuring accuracy, consistency, appropriate timing, and adherence to approved publishing calendars.

Qualifications

Bachelor's degree in Digital Media, Media & Communications, Journalism, Broadcasting, Marketing, Multimedia, or a related discipline.

Advertiser

Dubai Media Incorporated

Required Nationality

UAE Only

Monthly Salary

30001-40000

Schedule-Time

Full time

Job Posting

12/08/2026

Unposting Date

11/10/2026