PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
- To drive profitable and sustainable market share growth within assigned channel
- To increase the B2B customer base and increase sales and order frequency KEY
RESPONSIBILITIES
- Building a strategy for B2B across the prescribed markets considering customer trend and capabilities in alignment with global and regional strategic priorities and account plans
- Developing relationships with select target customers
- Ensuring that B2B Customers know and understand capabilities of our organization in terms of inline range, SMU, order cut-offs, samples readiness, ex-factory limitations, delivery status, payments, trade terms
- Formulation and implementation of plans covering market description, identification of opportunities, actions to execute said plan
- Develop and grow market share of adidas-group brands whilst adhering to global standards in collaboration with key interfaces locally and globally
- Manage the growth of an existing account base within EMCand across all B2B channels.
- Analyze information and recognize opportunities for potential or additional growth
- Provide customized solutions designed to achieve customer’s objectives
- Prepare, plan and deliver targeted and instructive product presentations, catalogs
- Efficiently and effectively manage daily communications with customers
- Visit customers and relevant markets regularly ensuring continuous improvement on brand image and process
- Responsible for the commercial success (sales & Margins) of assigned account and category
- Responsible internally as the ‘ambassador’ for assigned accounts
- Ensure customer compliance to B2B and wholesale agreements / contracts / policy
- Formulate trade investments (TI) and discuss with partner and track performance across different TI buckets.
KEY RELATIONSHIPS
- B2B partners
- Sales, Marketing
- Customer Service
- Finance
- Supply Chain- Order Fulfillment, Purchasing
KPI’S
- Net Sales
- Standard Margin
- Customer base development
- Profitability
- OB conversion
KNOWLEDGE, SKILLS AND ABILITIES
- Proven experience in Planning, Selling and Negotiating
- Strong networking and business development skills
- Strong communication skills - written, oral and presentation
- Strong industry knowledge, across divisions of footwear, apparel and accessories / equipment
- Strong cross functional experience across marketing and sales
- In depth understanding of local markets’ consumers, accounts, economic environment and commercial needs
- Strategy : ability to understand and implement strategy
- Analytics : ability to analyze data to improve strategic decision making and implementation
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- Bachelor’s Degree
- 3-5 plus years of B2B Management experience (preferably Sports, Fashion, or FMCG)
- UAE resident
- Customer focus with the desire and ability to develop relationships and solidify business partnerships
- Excellent communication and presentation skills
- Advanced skills of EXCEL, PowerPoint, and working knowledge of Outlook, Word,…
- Self-motivated with a solid ability to work in a team, and individually if required
- Comfortable working remotely
- Fluency in English required. Proficiency in Arabic is highly preferred, and French is regarded as a valuable asset.