Manager Priority Banking Proposition

ADIB Group; Abu Dhabi; On-site; AED 300,000 - 700,000; Full time

Job summary

ADIB Group in Abu Dhabi seeks a Manager for Priority Banking Proposition to lead the development and commercialization of customer value propositions and segment design. You will coordinate with Product, Digital, Analytics, Marketing, IT, and Frontline teams to deliver market-leading experiences and commercial outcomes.

The role focuses on data-driven growth, governance, and partnerships to drive customer acquisition, portfolio deepening, and TRB growth in Priority Banking.

Qualifications

• Advanced analytical skills to interpret large datasets and derive insights.
• Strong financial modelling and business case development.
• Proven ability to design propositions and customer journeys.
• Experience with digital initiatives and governance in banking.

Responsibilities

• Lead development and commercialization of Priority Banking propositions.
• Coordinate across Product, Digital, Analytics, Marketing, IT, Operations and Compliance.
• Drive customer acquisition, engagement and retention while optimizing profitability.
• Create MIS dashboards and management reports to track performance.
• Manage partnerships and vendor agreements to deliver value.
• Oversee governance, policies, and cross-functional projects.

Skills

Advanced analytics

Financial modelling

Excel

PowerPoint

Power BI

SQL

CRM analytics

Vendor management

Proposition design

Customer segmentation

Customer journey

Customer experience

Retail banking

Priority banking

Wealth management

UAT testing

Tools

Power BI

SQL

CRM analytics

Job description

Description

Role: Manager - Priority Banking Proposition

Location: Abu Dhabi

Role Purpose: Lead the development enhancement and commercialization of Priority Banking customer value propositions segment design and customer engagement initiatives. The role is responsible for identifying growth opportunities through data-driven insights proposition innovation strategic partnerships digital enablement and business performance management to drive customer acquisition portfolio deepening fee income and TRB growth.

The role will act as the central point of coordination across Product Digital Data Analytics Marketing Operations IT Procurement Compliance and Frontline teams to deliver market-leading customer experiences and commercial outcomes.

Key Accountabilities of the role

• Enhance Priority Banking propositions and benefits.
• Identify customer needs market trends and opportunities.
• Develop business cases and launch new initiatives.
• Drive customer acquisition engagement and retention.

Data Analytics & Business Insights

• Analyze portfolio performance and customer behavior.
• Develop MIS dashboards and management reports.
• Identify growth opportunities and performance gaps.
• Provide data-driven recommendations.

Partnership & Vendor Management

• Source and manage strategic partnerships.
• Negotiate commercial agreements and benefits.
• Monitor partner performance and value delivery.

Digital & Innovation

• Drive digital and customer journey enhancements.
• Lead system improvements UAT and automation initiatives.
• Identify innovative solutions to improve customer experience.

Campaign & Revenue Management

• Execute campaigns to drive growth and profitability.
• Monitor results and optimize performance.
• Support frontline engagement and proposition awareness.

Governance & Project Management

• Maintain policies procedures and reporting.
• Ensure regulatory and governance compliance.
• Lead cross-functional projects and strategic initiatives.

Specialist Skills / Technical Knowledge Required for this role

• Advanced analytical skills with the ability to interpret large datasets and derive commercial insights.
• Strong financial modelling and business case development capabilities.
• Advanced Excel and PowerPoint skills.
• Proficiency in Power BI SQL CRM analytics or similar business intelligence tools.
• Strong negotiation and vendor management skills.
• Experience in proposition design customer segmentation customer journey development and customer experience management.
• Strong understanding of Retail Banking Priority Banking Wealth and Liability products.
• Experience managing digital initiatives system enhancements and UAT testing.

Previous experience: 7 to 12 years of experience in Proposition Management Analytics Customer Experience Banking (preferably Retail Priority or Wealth Management)

Required Experience

Manager