Assistant Marketing Manager

Confidential Company; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Confidential Company is seeking an Assistant Marketing Manager in Dubai to drive growth across F&B brands. You will plan and execute integrated campaigns, digital initiatives, and new product launches while ensuring consistent brand messaging across channels.

The role involves managing a team of 15–20, coordinating with operations, finance, and external agencies to deliver impactful campaigns, and leveraging data-driven insights to improve ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, E-Commerce or related field.
• Professional marketing certifications are a plus.

Responsibilities

• Develop, propose, execute, monitor and evaluate integrated marketing campaigns at market and store levels.
• Drive brand growth through innovative marketing initiatives across F&B brands.
• Plan and execute new product launches and seasonal campaigns with consistent brand messaging.
• Develop and implement local store marketing to increase customer acquisition and sales.
• Regularly review brand performance and adjust marketing strategies.

Skills

Leadership

Project management

Digital marketing

Analytics

Communication

CRM

Performance analytics

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Web analytics tools

Job description

The Assistant Marketing Manager is responsible for driving the growth and execution of marketing strategies across a portfolio of strong F B brands strong The role is responsible for planning and executing integrated marketing campaigns digital marketing initiatives new product launches social media strategies local store marketing and aggregator promotions to achieve business growth

Key Responsibilities

Brand Marketing Strategy

• Develop propose execute monitor and evaluate integrated marketing campaigns at both market and store levels
• Drive brand growth through innovative marketing initiatives across assigned strong F B brands strong
• Plan and execute new product launches and seasonal campaigns while ensuring consistent brand messaging across all customer touchpoints
• Develop and implement local store marketing initiatives to increase customer acquisition and sales
• Continuously review brand performance and recommend short-term and long-term marketing strategies

Digital Marketing

• Manage digital marketing activities including social media platforms websites mobile applications and online ordering platforms
• Plan and execute promotions across food aggregators and digital channels
• Monitor campaign performance using analytics and performance metrics to maximize ROI
• Coordinate with creative media PR influencer and digital agencies to deliver impactful marketing campaigns

Market Consumer Insights

• Conduct competitor analysis and market research to identify trends opportunities and competitive advantages
• Understand consumer behavior and ensure marketing activities align with customer preferences
• Strengthen brand positioning and customer engagement through meaningful and value-driven marketing initiatives

Team Leadership

• Lead mentor and manage a marketing team of 15 20 members
• Allocate daily tasks monitor project progress review deliverables and ensure timely execution of marketing activities
• Collaborate with cross-functional teams including Operations Finance Supply Chain and external agencies to execute campaigns successfully
• Build strong relationships with internal and external stakeholders to support business objectives

Performance Management

• Monitor campaign effectiveness and prepare marketing performance reports
• Measure key marketing KPIs and recommend improvements based on data and insights
• Ensure all marketing activities comply with brand standards budgets and business objectives

Qualifications

• Bachelor s Degree in Marketing Business Administration E-Commerce or a related field
• Professional marketing certifications will be an added advantage

Skills & Competencies

• Strong leadership and people management skills
• Excellent project management and multitasking abilities
• Ability to perform effectively in a fast-paced high-pressure environment
• Strong analytical and problem-solving skills
• Excellent communication presentation and stakeholder management skills
• Strong understanding of digital marketing social media CRM and performance analytics
• Creative mindset with strong commercial awareness and business acumen
• Self-motivated passionate goal-oriented customer-focused and results-driven

Other Requirements

• UAE Driving License
• strong Mandatory strong Willingness to travel between outlets and attend marketing events as required 6–7 years of marketing experience in brand management or a marketing agency.6–7 years of experience in the Retail, Hospitality, or F&B industry.Experience in QSR, Retail, or Consumer Brands is highly preferred.Proven experience managing digital channels, including websites, mobile applications, and food aggregator platforms.Experience in planning and executing integrated marketing campaigns and new product launches.A valid UAE driving license is mandatory