Luxury Resort PR & Social Media Lead

Anantara; Dubai; On-site; AED 134,000 - 201,000; Full time

Job summary

Anantara The Palm Dubai Resort is seeking a Public Relations and Social Media Assistant Manager in Dubai. You will support PR strategy, build media relationships, draft materials and coordinate media stays, while shaping social media programs across major platforms to showcase resort experiences.

Collaborate with departments on campaigns, manage content calendars, and assist in influencer partnerships and performance reporting. This role is based on-site at the resort.

Responsibilities

• Support the development and execution of the resort's PR strategy and calendar.
• Build and maintain relationships with local, regional and international media.
• Draft and coordinate press releases, media alerts, fact sheets, talking points.
• Coordinate media stays, interviews, and hosted experiences from invitation to follow-up.
• Monitor media coverage and identify opportunities to raise resort awareness.
• Support social media strategies across Instagram, Facebook, TikTok, LinkedIn and others.
• Create, review and publish engaging copy while maintaining brand voice.
• Oversee community management and respond to comments professionally.
• Plan photo/video shoots with teams, agencies and photographers.
• Coordinate influencers, content creators and brand partnerships.
• Work with departments to develop campaigns and ensure timely approvals.
• Monitor performance and prepare regular reports and recommendations.

Skills

Public relations

Social media management

Media relations

Copywriting

Project coordination

Job description

Anantara The Palm Dubai Resort is seeking a Public Relations and Social Media Assistant Manager in Dubai. You will support PR strategy, build media relationships, draft materials and coordinate media stays, while shaping social media programs across major platforms to showcase resort experiences.

Collaborate with departments on campaigns, manage content calendars, and assist in influencer partnerships and performance reporting. This role is based on-site at the resort.