Lifecycle Marketing Specialist - Customer Engagement Journeys

The Elite Job; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

The Elite Job is seeking a Lifecycle Marketing Specialist – Customer Engagement Journeys to design and optimize customer communications across the lifecycle. You will craft personalized, multi-channel journeys, leverage marketing automation, and work with cross-functional teams to improve engagement, retention, and lifetime value.

You will analyze performance, run experiments, and ensure campaigns align with brand and consent requirements while driving sustainable growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, Analytics, or a related field preferred.
• Experience in lifecycle marketing, CRM marketing, email marketing, customer engagement, or marketing automation is desirable.
• Strong understanding of customer lifecycle stages, audience segmentation, personalization, and retention marketing.
• Familiarity with email marketing platforms, CRM systems, and marketing automation tools.
• Ability to create customer journey maps and translate business objectives into actionable campaigns.
• Strong written communication skills and data-driven decision making.
• Knowledge of A/B testing, optimization, and conversion rate improvement techniques.

Responsibilities

• Develop and implement lifecycle marketing strategies covering acquisition, onboarding, engagement, retention, loyalty, and reactivation.
• Map journeys across touchpoints and segment customers based on behavior, preferences, and lifecycle stage.
• Plan, develop, and execute multi-channel campaigns to boost engagement and retention.
• Build automated journeys (welcome, onboarding, post-purchase, renewal, re-engagement).
• Configure and maintain workflows in marketing automation platforms.
• Analyze engagement metrics and run experiments to improve conversion and lifetime value.
• Collaborate with marketing, product, sales, support, and analytics teams to align campaigns.

Skills

Lifecycle marketing

Email marketing

Marketing automation

Data-driven marketing

Customer segmentation

Campaign optimization

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business Administration/Digital Marketing

Tools

HubSpot

Salesforce Marketing Cloud

Klaviyo

Braze

Mailchimp

Customer.io

Job description

1. Job Summary

The Elite Job is seeking a creative, analytical, and customer-focused Lifecycle Marketing Specialist – Customer Engagement Journeys to develop, implement, and optimize marketing strategies that strengthen customer relationships throughout the entire customer lifecycle. This role is ideal for a marketing professional who understands customer behavior, personalized communication, marketing automation, and data-driven engagement strategies.

The successful candidate will be responsible for designing meaningful customer journeys that guide individuals from initial awareness and onboarding to active engagement, repeat purchases, long-term loyalty, and reactivation. The specialist will work closely with marketing, sales, product, customer support, and analytics teams to ensure that customers receive relevant, timely, and personalized communications across multiple channels.

The role will involve planning and executing lifecycle campaigns through email marketing, SMS, push notifications, in-app messaging, and other digital communication channels, depending on the company’s marketing technology and business requirements. The specialist will also analyze customer engagement metrics, identify opportunities for improvement, and conduct experiments to increase conversion rates, customer retention, and lifetime value.

At The Elite Job, we value professionals who combine creativity with analytical thinking and a strong commitment to customer experience. The ideal candidate will be comfortable managing multiple campaigns, interpreting performance data, and continuously improving customer journeys to support sustainable business growth.

2. Key Responsibilities

Customer Lifecycle Strategy

• Develop and implement lifecycle marketing strategies that support customer acquisition, onboarding, engagement, retention, loyalty, and reactivation.
• Map customer journeys across important touchpoints and identify opportunities to improve the overall customer experience.
• Segment customers according to their behavior, preferences, purchase history, engagement levels, lifecycle stage, and other relevant data.
• Create personalized communication strategies that deliver relevant messages to the right audience at the appropriate time.
• Collaborate with cross-functional teams to align lifecycle marketing activities with broader business objectives.

Campaign Planning and Execution

• Plan, develop, and execute multi-channel marketing campaigns designed to increase customer engagement and retention.
• Build automated customer journeys, including welcome campaigns, onboarding sequences, abandoned-cart reminders where applicable, post-purchase communications, renewal reminders, and re-engagement campaigns.
• Develop campaign calendars and coordinate messaging schedules to maintain consistent and timely customer communication.
• Write, review, and optimize marketing copy, subject lines, calls to action, and customer-facing messages.
• Coordinate campaign assets, creative requirements, audience lists, and launch schedules with relevant stakeholders.
• Ensure that campaign communications follow approved brand guidelines and applicable marketing consent requirements.

Marketing Automation and Personalization

• Configure and maintain automated workflows using the company’s available marketing automation and customer relationship management platforms.
• Apply customer attributes, behavioral triggers, lifecycle events, and engagement signals to deliver relevant communications.
• Use dynamic content and personalization techniques to improve campaign relevance and customer satisfaction.
• Monitor automated journeys to identify workflow errors, delivery issues, or opportunities to improve performance.
• Maintain accurate campaign documentation, journey maps, audience definitions, and automation processes.

Customer Engagement and Retention

• Identify opportunities to improve customer activation, repeat engagement, renewal rates, and long-term loyalty.
• Analyze customer drop-off points and develop campaigns that encourage customers to continue interacting with the company’s products or services.
• Design win-back and reactivation campaigns for inactive, disengaged, or at-risk customers.
• Support loyalty, referral, cross-selling, and upselling initiatives where appropriate.
• Work with customer support and product teams to understand customer feedback, common challenges, and opportunities to improve engagement.
• Help develop strategies that strengthen customer trust and create consistent experiences throughout the customer journey.

Data Analysis and Performance Optimization

• Monitor campaign performance using key metrics such as open rates, click-through rates, conversion rates, engagement rates, unsubscribe rates, retention rates, and customer lifetime value.
• Prepare regular performance reports and communicate findings, trends, and recommendations to relevant stakeholders.
• Conduct A/B tests on messaging, subject lines, content, timing, frequency, audience segments, and calls to action.
• Use customer data and campaign analytics to identify underperforming journeys and implement improvements.
• Evaluate the effectiveness of lifecycle marketing initiatives against agreed performance targets.
• Maintain accurate reporting and ensure that marketing decisions are supported by reliable data.

Collaboration and Continuous Improvement

• Work with design, content, product, sales, customer success, and analytics teams to deliver coordinated customer experiences.
• Participate in marketing planning meetings and contribute ideas for new customer engagement initiatives.
• Stay informed about emerging lifecycle marketing practices, automation technologies, personalization methods, and customer experience trends.
• Recommend improvements to marketing workflows, reporting processes, and campaign execution.
• Maintain clear documentation of campaign objectives, audience segments, test results, and optimization activities.

3. Required Skills and Qualifications

• Bachelors degree in Marketing, Business Administration, Communications, Digital Marketing, Analytics, or a related field is preferred.
• Relevant professional experience in lifecycle marketing, CRM marketing, email marketing, customer engagement, or marketing automation is desirable.
• Strong understanding of customer lifecycle stages, audience segmentation, personalization, and retention marketing.
• Familiarity with email marketing platforms, CRM systems, and marketing automation tools.
• Ability to create customer journey maps and translate business objectives into actionable marketing campaigns.
• Strong written communication skills, including the ability to develop clear, engaging, and customer-focused marketing messages.
• Analytical thinking and the ability to interpret campaign performance data.
• Familiarity with A/B testing, campaign optimization, and conversion rate improvement techniques.
• Good organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
• Attention to detail when reviewing campaign content, audience targeting, workflow configurations, and performance reports.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Basic knowledge of data privacy, email marketing consent, unsubscribe management, and responsible customer communication practices.

4. Experience

The Elite Job welcomes applications from candidates with different levels of relevant experience, depending on the position offered.

Entry-Level Candidates: Candidates with academic projects, internships, marketing certifications, or practical experience in email campaigns, digital marketing, customer communication, or analytics may be considered for junior opportunities.

Mid-Level Candidates: Candidates with approximately 2–4 years of experience in lifecycle marketing, CRM campaigns, email marketing, customer retention, or marketing automation are encouraged to apply.

Experienced Professionals: Candidates with 4 or more years of relevant experience may be considered for senior-level responsibilities involving campaign strategy, journey optimization, complex automation workflows, and performance planning.

Experience with platforms such as HubSpot, Salesforce Marketing Cloud, Klaviyo, Braze, Mailchimp, Customer.io, or comparable marketing tools is beneficial. Familiarity with analytics platforms, spreadsheet reporting, and customer data platforms is also an advantage.

The ability to demonstrate practical campaign results, problem‑solving skills, and a customer-focused approach will be valued alongside formal qualifications.

5. Working Hours

• Employment Type: Full-time or part-time, depending on the approved vacancy.
• Typical Full-Time Schedule: Approximately 40 hours per week, subject to company policy and local employment requirements.
• Part-Time Schedule: Hours will be agreed upon according to business needs and the selected employment arrangement.
• Working Days: Generally Monday to Friday, depending on team schedules and operational requirements.
• Flexibility: Flexible scheduling or remote work may be available for eligible positions.
• Meetings and Collaboration: Employees may be required to attend team meetings, campaign planning sessions, and performance reviews during agreed working hours.
• Time Zones: Some flexibility may be necessary when collaborating with colleagues, customers, or stakeholders in different regions.
• Final working hours, location arrangements, and employment conditions will be confirmed during the recruitment process.

6. Knowledge, Skills, and Abilities

Technical Knowledge

• Understanding of lifecycle marketing principles and customer journey development.
• Knowledge of CRM platforms, marketing automation systems, and email campaign management.
• Familiarity with audience segmentation, behavioral triggers, personalization, and automated workflows.
• Understanding of customer engagement analytics and campaign attribution fundamentals.
• Working knowledge of spreadsheets, dashboards, and marketing performance reporting.
• Awareness of email deliverability, consent management, customer data protection, and communication preferences.

Analytical Abilities

• Ability to evaluate marketing metrics and identify meaningful performance trends.
• Capability to interpret campaign results and recommend practical improvements.
• Understanding of A/B testing methodologies and experimentation principles.
• Ability to investigate customer engagement problems and identify possible causes.
• Confidence in presenting data-driven recommendations to marketing and business stakeholders.

Communication Skills

• Excellent written communication and attention to messaging quality.
• Ability to adapt marketing content to different customer segments and lifecycle stages.
• Strong interpersonal skills for collaborating with internal teams.
• Ability to explain campaign objectives, performance results, and improvement opportunities clearly.

Personal Attributes

• Customer-first mindset and commitment to improving the customer experience.
• Creative thinking combined with structured problem-solving.
• Strong time management and organizational abilities.
• Willingness to learn new marketing technologies and industry practices.
• Accountability for campaign quality, deadlines, and performance.
• Adaptability when business priorities, customer needs, or campaign requirements change.
• Professionalism, integrity, and respect for customer privacy.

7. Benefits

• Competitive compensation aligned with the candidates experience, qualifications, and responsibilities.
• Opportunities to work remotely or through a hybrid arrangement where available.
• Flexible working arrangements, subject to team and business requirements.
• Professional development through relevant training, certifications, and learning resources.
• Opportunities to gain practical experience with marketing automation and customer engagement technologies.
• Collaborative working relationships with marketing, sales, analytics, product, and customer experience teams.
• Opportunities to participate in strategic marketing projects and continuous improvement initiatives.
• Performance feedback and opportunities to expand responsibilities based on demonstrated results.
• Potential career progression into senior lifecycle marketing, CRM management, marketing automation, retention strategy, or marketing leadership roles.
• Applicable leave, statutory benefits, and other employment benefits in accordance with company policy and local regulations.
• Specific benefits, compensation, and remote-work arrangements will be communicated during the recruitment process and confirmed in the employment offer.

8. Why Join The Elite Job?

Joining The Elite Job offers an opportunity to contribute to customer engagement initiatives that connect marketing strategy with measurable business outcomes. This position is suitable for professionals who enjoy understanding customer behavior, creating personalized experiences, and using data to improve marketing performance.

As a Lifecycle Marketing Specialist, you will have the opportunity to work across multiple stages of the customer journey and contribute to initiatives that support stronger relationships, increased engagement, and long-term customer value.

A Customer-Centered Approach: Help design communication experiences that address customer needs and deliver relevant information at every stage of the relationship.

Opportunities for Professional Growth: Develop practical skills in lifecycle strategy, customer segmentation, marketing automation, campaign analysis, and retention marketing.

Data-Driven Marketing: Use performance insights and structured experimentation to improve campaign effectiveness and support informed decision-making.

Cross-Functional Collaboration: Work with professionals across different business functions to coordinate campaigns and improve the customer experience.

Innovation and Improvement: Contribute new ideas, test approaches, and identify opportunities to make marketing journeys more effective and efficient.

Career Development: Build experience that can support future opportunities in CRM strategy, marketing automation, customer retention, digital marketing management, and customer experience leadership.

At The Elite Job, we encourage candidates who are motivated to learn, take ownership of their work, and contribute to thoughtful, effective customer engagement strategies.