Lead, Undergraduate Admissions Marketing & Communications

NYUAD Institute; Abu Dhabi; On-site; AED 260,000 - 460,000; Full time

Job summary

NYU Abu Dhabi is seeking an Assistant Director of Admissions Communications & Marketing to lead undergraduate enrollment marketing. The role drives multi-channel campaigns across paid media, email lifecycles, social media, web, print and recruitment events, reporting to the Associate Director of Marketing in Abu Dhabi.

You will manage segmentation, workflows, and high-quality touchpoints, coordinating with teams in Abu Dhabi and New York, and external vendors to optimize lead generation and

Qualifications

• Bachelor's degree required.
• 5+ years in marketing and communications, preferably in higher education.
• Experience with content/creative development and multi-channel campaigns.
• Proven ability to manage events, print, digital, paid media, PR and social media.
• Strong English and Arabic language skills preferred; excellent written and oral communication.
• Ability to coordinate across global teams and manage multiple priorities.

Responsibilities

• Support strategy for Marketing and Admissions Communications across channels.
• Lead cross-functional campaign execution using the CRM Slate and other tools.
• Develop marketing materials to support enrollment objectives.
• Conduct market analysis to inform channels and messaging.
• Coordinate recruitment events and manage post-event follow-up.
• Partner with NYUAD External Relations and Communications on local campaigns.
• Ensure brand alignment and seamless prospect-to-enrolled student experience.

Skills

Marketing communications

Campaign management

Content creation

English & Arabic

Cross-functional collaboration

Event planning

Education

Bachelor's degree

Tools

Slate CRM

Adobe Creative Suite

HTML

CMS (Content Management Systems)

Job description

NYU Abu Dhabi is seeking an Assistant Director of Admissions Communications & Marketing to lead undergraduate enrollment marketing. The role drives multi-channel campaigns across paid media, email lifecycles, social media, web, print and recruitment events, reporting to the Associate Director of Marketing in Abu Dhabi.

You will manage segmentation, workflows, and high-quality touchpoints, coordinating with teams in Abu Dhabi and New York, and external vendors to optimize lead generation and