Lead Generation & Acquisition Manager

Chabé; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Chabé is launching its B2C offering and seeks a technically confident digital acquisition lead. The role spans creating the strategy from scratch, selecting tools, activating SEO, GEO/SEA, and paid social across B2B markets and an early B2C segment. You will own acquisition metrics and collaborate with Sales and Tech.

Fluent French and English are required, with 5+ years in digital acquisition in premium environments. Location options include Paris, London or Dubai, with a permanent contract.

Qualifications

• 5+ years in B2B and/or B2C digital acquisition in premium services or SaaS.
• Strong command of Google Ads, Meta Ads, LinkedIn Ads and technical SEO.
• Autonomous, data-driven with ability to operate tools independently.

Responsibilities

• Build from scratch and drive the digital acquisition strategy across B2B and early B2C launch.
• Select tools, activate SEO, GEO, SEA, paid social and outbound channels.
• Generate qualified B2B leads and support Sales with pipeline development.
• Manage B2C campaigns for visibility, CRO and CAC control.
• Own KPIs, reporting and continuous optimization roadmap.

Skills

Digital acquisition

Paid media

Analytics & data-led

Channel mix: GA4/Looker

Tools

GA4

Looker Studio

SEO

Job description

Chabé is Europe's leading employer of professional drivers (92% on permanent contracts). Founded in 1921, we provide luxury chauffeured transportation to corporations, institutions and high-net-worth individuals across 100+ countries. We are now actively launching our B2C offering.

The role

You build and lead Chabé's digital acquisition strategy from scratch - tools, channels, processes - across established B2B markets and a B2C segment in its early launch phase. A role for a technically confident, self-sufficient, hands-on operator.

Key responsibilities

• Build from scratch and drive the digital acquisition strategy: select and implement tools, activate SEO, GEO, SEA, paid social and digital outbound channels
• Generate qualified B2B leads and contribute to the commercial pipeline in close coordination with Sales teams
• Manage and optimise B2C campaigns: visibility, conversion rates and cost per acquisition
• Own acquisition KPIs, performance reporting and continuous optimisation roadmap
• Coordinate with tech teams and agencies on tracking, landing pages and marketing tools

What we're looking for

• 5+ years' experience in B2B and/or B2C digital acquisition, ideally in a premium, service or SaaS environment
• Strong command of key channels: Google Ads, Meta Ads, LinkedIn Ads, technical SEO, analytics (GA4, Looker Studio or equivalent)
• Technically confident, autonomous and resourceful - able to select, set up and operate tools independently without dedicated support. Results-driven and data-led
• Excellent command of French and English (written and spoken) - international working language

Package & conditions

Contract type : Permanent contract (local law)

Location : Paris, London or Dubai depending on profile

Experience : 4-6 years

Languages : Fluent French and English required

Salary : Competitive package, commensurate with profile and location