HoReCa Coffee Equipment Sales Executive

Al Khayyat Investments (AKI); Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Al Khayyat Investments (AKI) is seeking Sales Executives to drive revenue in the hotel, restaurant, and cafe sectors in Dubai and Abu Dhabi. The role focuses on developing new business, managing client relationships, and delivering product demonstrations for coffee machines and related equipment.

Candidates should have 3–4 years of HoReCa sales experience, strong negotiation and presentation skills, and a network with hotel procurement and Food & Beverage managers.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field is often preferred.
• 3-4 years of experience in sales, preferably within the HoReCa industry / Coffee & Coffee Equipment.
• Experience with premium coffee brands such as Illy, Lavazza, Cage Vergano or similar.
• Well connected with hotels chains procurement and Food & Beverage Managers.
• Excellent communication, negotiation, and presentation skills.
• Strong understanding of the HoReCa market and industry dynamics.
• Ability to manage a sales pipeline and use CRM software.
• Proficiency in Microsoft Office Suite and ERP systems.

Responsibilities

• Sales performance: Achieve and exceed sales targets by developing and implementing effective sales strategies.
• Client relationship management: Build and maintain strong relationships with new and existing clients, ensuring high levels of customer satisfaction.
• Business development: Identify new business opportunities and generate leads within the HoReCa sector.
• Product demonstrations and presentations: Conduct on-site visits to showcase product features and benefits of coffee machines and related equipment.
• Negotiation and closing: Prepare sales proposals, negotiate pricing, and close deals to meet or exceed sales targets.
• Market expertise: Stay updated on industry trends, competitor activities, and new product developments.
• Reporting and administration: Maintain accurate sales records, use CRM tools, and provide timely sales reports and forecasts to management.
• Event participation: Represent the brand professionally at trade shows, exhibitions, and other industry events.
• Collaboration: Work with internal teams, such as marketing and technical support, to ensure customer satisfaction and effective after-sales service.

Skills

Sales experience

CRM software

Negotiation

Presentation skills

HoReCa market knowledge

Hotel procurement networks

Education

Bachelor's degree in Business/Marketing

Tools

ERP systems

Microsoft Office

Job description

Al Khayyat Investments (AKI) is seeking Sales Executives to drive revenue in the hotel, restaurant, and cafe sectors in Dubai and Abu Dhabi. The role focuses on developing new business, managing client relationships, and delivering product demonstrations for coffee machines and related equipment.

Candidates should have 3–4 years of HoReCa sales experience, strong negotiation and presentation skills, and a network with hotel procurement and Food & Beverage managers.