Head of Social Media

Salt; Dubai; On-site; AED 400,000 - 800,000; Full time

Job summary

Salt, a Dubai-based agency, is seeking an experienced Head of Social Media to lead a portfolio of luxury brands. You will shape platform-first strategies, guide senior client relationships, and manage a team of social specialists to deliver bold, creative work across Instagram, TikTok and YouTube.

The role requires 8+ years in social media, strong luxury brand experience, and the ability to blend strategic thinking with creative execution while growing the agency's social offering.

Qualifications

• Minimum 8 years of social media experience, ideally in an agency.
• Deep luxury/social media knowledge and platform expertise.
• Proven track record leading social media strategy for major brands.
• Experience building and developing a social media team.
• Strong understanding of luxury consumer behavior across platforms.

Responsibilities

• Lead the social media function across a portfolio of luxury clients.
• Develop and oversee strategies on Instagram, TikTok, YouTube.
• Act as senior social lead for key clients with strategic direction.
• Translate brand positioning into compelling social campaigns.
• Oversee content strategies, editorial calendars and activations.
• Identify trends and translate them into client opportunities.
• Collaborate with creative, strategy, influencer, content and accounts teams.
• Lead new business pitches and contribute to agency growth.
• Build senior client relationships as trusted advisor.
• Mentor and develop the social media team; ensure quality output.

Skills

Leadership

Strategy development

Social media analytics

Client management

Instagram

TikTok

YouTube

Tools

Instagram

TikTok

YouTube

Social listening tools

Facebook Business Manager

Job description

We are looking for an experienced Head of Social Media to join a leading Dubai-based agency, working across a portfolio of high-profile luxury brands.

This is a senior leadership role for someone who understands how to build culturally relevant, platform-first social strategies for luxury audiences. You will lead the social function, oversee client strategy and relationships, and manage a team of social specialists, ensuring the agency continues to deliver high-quality, creatively ambitious work.

The ideal candidate will have strong agency experience, a deep understanding of luxury social media, and the ability to balance strategic thinking with creative execution.

Key Responsibilities

• Lead the social media function across a portfolio of luxury clients
• Develop and oversee social media strategies across Instagram, TikTok, YouTube and emerging platforms
• Act as the senior social lead for key clients, providing strategic direction and consultancy
• Translate brand positioning and business objectives into compelling social strategies and campaigns
• Oversee content strategies, editorial calendars, campaign concepts and platform-specific activations
• Identify cultural, social and platform trends and translate them into relevant opportunities for clients
• Work closely with creative, strategy, influencer, content and account teams to develop integrated campaigns
• Lead new business pitches and contribute to the agency's growth across its luxury client portfolio
• Build strong senior-level relationships with clients and act as a trusted social media advisor
• Lead, mentor and develop a team of social media professionals
• Ensure the quality and strategic consistency of all social output
• Use social insights, analytics and performance data to inform strategy and demonstrate impact
• Stay ahead of developments across social platforms, creator culture and digital trends
• Help evolve the agency's social offering and identify new opportunities for growth

About You

• 8+ years of experience within social media, ideally gained within an agency environment
• Strong experience working with luxury, premium or lifestyle brands
• Proven experience leading social media strategy for major brands
• Previous experience managing and developing a social media team
• Strong understanding of luxury consumer behaviour and how luxury brands should operate across social
• Excellent knowledge of Instagram, TikTok, YouTube and the wider social landscape
• Strong creative instinct with the ability to challenge briefs and push ideas further
• Comfortable presenting strategy and creative thinking to senior clients
• Commercially minded, with experience contributing to pitches, new business and account growth
• Strong understanding of social analytics, reporting and performance optimisation
• Excellent communication and stakeholder management skills
• Experience working across the GCC or wider MENA market would be highly advantageous

What We're Looking For

We are looking for someone who is genuinely passionate about social and understands that luxury social is about more than simply creating beautiful content. You should be able to combine strategy, culture, creativity and commercial thinking to build social ecosystems that make brands relevant and desirable.

This is an opportunity to take ownership of the social function within a growing agency and have real influence over its clients, team and future social offering.