Head of Priority Direct & VRM Operations

ADIB - Abu Dhabi Islamic Bank; Dubai; On-site; AED 900,000 - 1,500,000; Full time

Job summary

ADIB – Abu Dhabi Islamic Bank in Dubai seeks a strategic Head of Priority Direct (VRM) to oversee regional operations, drive acquisition, portfolio growth, and service excellence while ensuring Sharia-compliant standards across teams.

You will lead Cluster Managers and VRMs, set targets, manage HC planning, and collaborate with cross-functional partners to deliver strong business results and high customer satisfaction.

Qualifications

• Minimum 15 years of UAE banking experience.
• Proven regional leadership across multiple teams.
• Strong focus on sales, acquisition, and customer experience.
• Deep knowledge of Sharia-compliant banking standards.

Responsibilities

• Lead and mentor Cluster Managers and VRM teams.
• Drive regional sales targets and service KPIs.
• Ensure compliance with ADIB policies and Islamic guidelines.
• Oversee end-to-end reporting to senior management.
• Foster high-performance culture and stakeholder collaboration.
• Oversee recruitment and HC planning for VRMs/ARMs/Cluster Managers.

Skills

Leadership

Strategic Thinking

Business Acumen

Ownership

Customer Focus

Decision Quality

Drive for Excellence

Problem Solving & Judgment

Communication & Influence

Job description

ADIB – Abu Dhabi Islamic Bank in Dubai seeks a strategic Head of Priority Direct (VRM) to oversee regional operations, drive acquisition, portfolio growth, and service excellence while ensuring Sharia-compliant standards across teams.

You will lead Cluster Managers and VRMs, set targets, manage HC planning, and collaborate with cross-functional partners to deliver strong business results and high customer satisfaction.