Head of Performance Marketing (Tourism & Hospitality - Contract)

توظيف الجمل الوردي; Sharjah; On-site; AED 200,000 - 300,000; Full time

Job summary

A recruitment firm in the UAE is seeking a Head of Performance Marketing to drive revenue growth through strategic and tactical campaign management. The ideal candidate will have over 10 years of performance marketing experience, including a strong focus on PPC, SEM, and analytics to optimize campaign performance across digital channels. This role offers a salary of 30,000 AED per month and a contract duration of 1 year.

Qualifications

• 10+ years of experience in performance marketing, with 4 years in a senior role.
• Strong expertise in campaign execution across various platforms.
• Background in tourism, hospitality, or destination marketing is highly desirable.

Responsibilities

• Develop and execute performance marketing strategies.
• Plan and optimize paid campaigns across multiple platforms.
• Monitor and analyze campaign performance for continuous improvement.

Skills

Performance marketing

Analytics

SEO

PPC

CRO

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

Google Analytics

HubSpot

GA4

Job description

Overview

Head of Performance Marketing (Tourism & Hospitality - Contract)

Recruitment Resourcer at Pink Camel Recruitment

We are looking for a Head of Performance Marketing (Contract) for a government affiliated entity based in the UAE.

Salary – 30,000 AED / month

Contract Duration – 1 year (own visa required)

Qualifications & Experience

• Bachelor’s degree in Marketing, Digital Media, Business, or related field; Master’s degree preferred.
• 10+ years of performance marketing experience with at least 4 years in a senior role. Strong expertise in tactical campaign execution across SEM, PPC, paid social, and programmatic.
• Demonstrated success in driving revenue growth through performance marketing. Proficiency in analytics and attribution platforms (Google Analytics / GA4, HubSpot, Data Studio, etc.).
• Experience with CRO, funnel optimization, and marketing automation.
• Background in tourism, hospitality, or destination marketing and performance marketing agency background is highly desirable.

Key Responsibilities

Performance Marketing Strategy & Execution :

• Develop, own, and execute performance marketing strategies across SEM, PPC, paid social, programmatic, and SEO.
• Translate strategy into tactical, hands-on campaign execution that directly drives bookings, leads, and revenue.

Tactical Campaign Management :

• Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms.
• Implement audience segmentation, bidding strategies, retargeting, and funnel optimization to maximize performance.
• Ensure campaigns are conversion-focused and revenue-oriented, not only awareness-driven.
• Own performance KPIs linked to sales and revenue generation.
• Partner with the e-commerce and sales teams to ensure campaigns generate measurable revenue outcomes.
• Use CRO (conversion rate optimization) to maximize ROI from digital spend.

Analytics, Measurement & Reporting :

• Monitor and analyze campaign performance using Google Analytics, GA4, HubSpot, and platform insights.
• Provide revenue attribution reporting, demonstrating the impact of performance marketing on sales.
• Revenue Orientation: Proven ability to drive sales and business growth through marketing.
• Hands-On Execution: Skilled in tactical campaign setup, management, and optimization.
• Data-Driven Decision Making: Strong analytical mindset with ROI accountability.
• Agility & Innovation: Ability to test, pivot, and optimize campaigns quickly for maximum revenue impact.
• Collaboration: Works effectively across sales, marketing and destinations team.

About the Role

The Head of Performance Marketing is responsible for driving measurable business growth through tactical campaign management and revenue-generating performance marketing initiatives. This role will lead the planning, execution, and optimization of all paid and organic performance campaigns across digital platforms. With a sharp focus on ROI, lead generation, and conversion, the position ensures that every campaign directly contributes to sales and revenue targets for the company’s corporate and destination brands.