Head of Performance Marketing

ether.fi; Dubai; Sur place; AED 180 000 - 300 000; Plein temps

Résumé du poste

ether.fi is seeking a Head of Performance Marketing in Dubai to own how we acquire users. You will run paid ads, SEO and AEO, and improve AI-driven discovery and recommendations, judged on active users at a cost that works.

You will manage end-to-end campaigns, lead creative and targeting, and build robust measurement to optimize spend and scale successful channels. Crypto experience is not required, but a data-driven, ambitious mindset is essential.

Qualifications

• 2 years of hands-on performance marketing experience.
• You''ve run SEO, AEO and paid ads yourself, not only managed people who did.
• Ideally in-house at a fintech; agency experience is fine too.

Responsabilités

• Own paid acquisition end-to-end.
• Define channel mix and scaling strategy.
• Lead creative and targeting decisions.
• Manage bidding and budget allocation.
• Build and run SEO and AEO programs.
• Source and manage UGC content creators for ad volume.
• Set up tracking and reporting tying spend to active users by channel and cohort.
• Cut what doesn''t work quickly and scale what does.

Connaissances

Performance marketing

SEO

AEO

Paid ads

Data analysis

UGC programs

In-house fintech experience

Description du poste

Position overview

We re looking for a Head of Performance Marketing to own how ether fi acquires users You ll run paid ads SEO and AEO answer engine optimization getting ether fi recommended by AI assistants like ChatGPT and Perplexity and you ll be judged on one thing active users at a cost that works

What you ll do

• Own paid acquisition end to end


• channel mix


• creative


• targeting


• bidding and budget


• Build and run our SEO and AEO programs


• Source and manage UGC user-generated content creators to produce ad creative at volume


• Set up the tracking and reporting that ties spend to active users by channel and by cohort


• Cut what doesn t work quickly and scale what does

What we are looking for

• 2 years of hands-on performance marketing experience


• You ve run SEO AEO and paid ads yourself not only managed people who did


• Ideally you ve done this in-house at a fintech agency experience is fine too


• A data background you re comfortable pulling and analyzing your own numbers


• Drive willingness to work hard and go the extra mile We are a highly ambitious driven team with audacious goals and we work very hard to make them a reality


• Plus if you ve run UGC programs


• Crypto experience is not required


• 2+ years of hands-on performance marketing experience


• You've run SEO, AEO and paid ads yourself, not only managed people who did


• Ideally you've done this in-house at a fintech; agency experience is fine too


• A data background: you're comfortable pulling and analyzing your own numbers


• Drive, willingness to work hard and go the extra mile. We are a highly ambitious, driven team with audacious goals, and we work very hard to make them a reality


• Plus if you've run UGC programs


• Crypto experience is not required